14 years building the revenue OS for Indian real estate
Sell.Do was born from a simple belief: real-estate teams deserve software that understands how India actually buys and sells property — from the first portal lead to final possession. Today we power 150+ of India's leading developers, backed by Aurum PropTech.
Most CRMs were built for software sales. We were built for property.
A real-estate deal isn't a SaaS subscription. It runs across prelaunch and EOIs, launch-day allocation, site visits, negotiations and cost sheets, booking and agreement, then years of demand letters, collections and possession. Generic CRMs flatten all of that into "leads" and "deals" and leave teams to improvise the rest in spreadsheets.
Sell.Do models the full Indian real-estate lifecycle natively — every stakeholder, every stage, every rupee. Marketing plans budgets and tracks CPLs; presales qualifies and routes; sales runs site visits and live inventory; channel partners tag and earn; post-sales runs ledgers and possession. One platform, one source of truth.
And it's AI-first by design. Jarvis scores leads, runs voice agents, analyses calls and tells representatives the next best action — so your people spend less time on data entry and more time closing.
Part of one of India's largest integrated proptech ecosystems
Sell.Do is a subsidiary of Aurum PropTech Limited (NSE/BSE listed). That backing gives our customers the stability of a publicly listed parent and access to a wider real-estate technology ecosystem spanning distribution, data, capital and rental — while Sell.Do stays focused on what it does best: the revenue OS for developers, mandate companies and brokers.
For developers, this means a partner that isn't going anywhere — with the resources to keep investing in AI, security and platform depth year after year.
The principles behind the product
Customer obsession
We win when our developers sell out. Every feature ladders up to bookings and revenue — not vanity metrics.
AI-first, always
The best teams will be human + AI. Jarvis is built into everything we ship so people do less data entry and more selling.
Built for India
RERA, demand letters, cost sheets, channel partners, prelaunch EOIs — we model real estate the way India actually works.
Bias for speed
Launch day waits for no one. We ship fast and obsess over reliability at scale, even at peak launch-day concurrency.
14 years, one mission
Sell.Do is founded in Pune by Ketan Sabnis and Vinayak Katkar — COEP alumni — to bring structured CRM to a real-estate industry still running on spreadsheets and call logs.
Crosses 50+ developer customers as marketing automation, cloud telephony and lead management converge into a single platform.
Passes 100 developer tenants and launches the channel partner module — managing CP onboarding, inventory access and brokerage payouts.
Launches IRIS, the launch-day inventory, EOI and pricing platform that sells out projects in hours, not weeks.
Aurum PropTech invests in Sell.Do, bringing it into one of India's most ambitious integrated proptech ecosystems.
Sell.Do becomes a subsidiary of Aurum PropTech. Jarvis AI ships — voice agents, call analysis and next-best-action across the funnel.
Sell.Do crosses 1000+ active customers and continues to add developer customers, with WhatsApp and AI calling as primary growth drivers.
Sell.Do crosses 1500+ active customers and continues to add developer customers, with MCP, the Broker App, Salesforce, custom-built apps and AI-led digital transformation as primary growth drivers.
Built by a team that knows real estate
Sell.Do was founded in 2011 in Pune by product and real-estate veterans, and is today backed by Aurum PropTech.
Backed by a 150+ strong team of real-estate domain experts, process consultants and engineers.
Enterprise-trusted, security-first
ISO/IEC 27001:2022 certified, encryption everywhere and capability-driven access — the standards India's largest developers demand.
Read about our security →About Sell.Do — FAQ
Sell.Do was established by its founders Ketan Sabnis and Vinayak Katkar.
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