Your CRM, inside your AI assistant
Sell.Do ships an open, ChatGPT- and Claude-compatible MCP server. Ask anything about your real-estate business in plain language, build dashboards on demand, connect data from many sources, and run a governed army of AI agents — all on your live CRM data.
Agentic-first isn't a feature. It's a new operating model.
For fourteen years, CRMs made your teams do the work — log in, update fields, run reports. Sell.Do flips it: an open MCP server makes the whole platform usable by AI. Your people ask questions in plain English and supervise outcomes, while a governed army of agents does the routine work — qualifying leads, chasing collections, drafting outreach — autonomously and in tandem. Less manual effort, faster cycles, and a real-time, ask-anything view of the business.
Use Sell.Do from the AI tools you already use
Ask anything about Sell.Do in your own Claude
Connect Sell.Do to Claude (or any ChatGPT/MCP-compatible assistant) and ask in plain English — “Which Pune projects are behind on collections this quarter?” — and get an answer grounded in your live CRM data, with citations.
Connect data from many sources, query in one place
Bring Sell.Do alongside your other connected sources in your AI assistant, and reason across all of it — pipeline, bookings, collections and marketing spend — without exporting a single spreadsheet.
Custom dashboards on demand
Ask your assistant to build the view you need — “Show me cost-per-booking by source for the last 90 days” — and Sell.Do returns the data to render a custom dashboard, no report-builder required.
An army of agents that act, not just answer
Because every Sell.Do capability is exposed as a governed tool, agents don't just read — they qualify leads, schedule site visits, send approved messages and update records, under full permission control.
Connect once, ask forever
Add Sell.Do as an MCP connector in Claude or any compatible assistant. From then on, your team asks the business questions in natural language and gets cited answers from live data — no dashboards to hunt through, no exports.
Open, governed and enterprise-safe
Open, standards-based MCP server
Built on the Model Context Protocol over streamable HTTP — so Claude, ChatGPT and any MCP-compatible assistant or agent framework can connect to Sell.Do natively.
Every API is an agent tool
A catalogue of ~48 tools mirrors the platform's capabilities — anything a user can do in Sell.Do, an agent can do through the MCP server.
Permissions enforced per tool call
OAuth2 with a service-user principal and on-behalf-of token exchange — every call is checked against the same RBAC and field-level security as the UI. Agents can never see or do more than the user they act for.
Autonomy levels 0–3
Dial how much agents can do on their own — from suggest-only, to act-with-approval, to fully autonomous within budget caps — per agent, per action.
Governance & guardrails
Kill switch, run traces, prompt-injection defence, and compliance (DLT/DND/consent) enforced in the tools themselves — not left to the prompt.
Grounded, cited answers (RAG)
Retrieval is visibility-scoped and answers carry mandatory citations, so leadership can trust what the assistant tells them.
Pairs with your army of AI agents, AI voice agents and Jarvis AI.
Frequently asked questions
It's an open Model Context Protocol server that exposes Sell.Do's data and actions as tools any AI assistant or agent can use. Connect it to Claude, ChatGPT or your own agent framework and ask questions, build dashboards, or let agents act — all grounded in your live CRM under full permission control.
Make your CRM agentic-first
See the Sell.Do MCP server connected live to Claude — and let your leadership ask the business anything.