Sunteck Realty Limited (SRL) is a Mumbai-based real estate developer, catering to the ultra-luxury and luxury residential segment. Sunteck's upcoming project West World was their foray into the budget homes segment. West World was a 150-acre township of which the first phase was launched with 2500 apartments.
Deriving insights to increase ROI through price hike strategies despite the lack of enough data
Maintaining high sales velocity throughout the launch phase
Managing the inventory of 2500 units as well as organising walk-in count of 500+ customers
Enabling various schemes and discounts for customers and effectively communicating information
Using IRIS, we enabled a real-time interface via which sales reps were able to
enhance customer engagement and push inventory faster and more efficiently.
Homebuyers viewed ads online and registered information
Relevant target segments were engaged and pushed through the sales funnel via lead-nurturing campaigns
Virtual Interactions with interested homebuyers via video conferencing and Slideshare.
Channel Partner collaboration was made seamless with easy inventory tagging, digital walkthroughs, online meetings and slotting
bookings in just 10 days
registrations on the booking platform
units of inventory with 12 combinations of cost sheets and payment schedules were managed successfully
requests of swapping handled directly within just three clicks
