Enabling a real-time customer experience

For increased sales velocity with Intelligent Real estate Interface for Sales (IRIS)
1500+

Bookings

20,000+

Registrations

2500

Units of inventory

100+

Requests

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Overview

Sunteck Realty Limited (SRL) is a Mumbai-based real estate developer, catering to the ultra-luxury and luxury residential segment. Sunteck's upcoming project West World was their foray into the budget homes segment. West World was a 150-acre township of which the first phase was launched with 2500 apartments.












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Challenges Faced By Embassy Group
Homebuyer Challenges

Deriving insights to increase ROI through price hike strategies despite the lack of enough data

Maintaining high sales velocity throughout the launch phase

Managing the inventory of 2500 units as well as organising walk-in count of 500+ customers

Enabling various schemes and discounts for customers and effectively communicating information

Solution

Using IRIS, we enabled a real-time interface via which sales reps were able to enhance customer engagement and push inventory faster and more efficiently.

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Homebuyers viewed ads online and registered information

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Relevant target segments were engaged and pushed through the sales funnel via lead-nurturing campaigns

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Virtual Interactions with interested homebuyers via video conferencing and Slideshare.

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Channel Partner collaboration was made seamless with easy inventory tagging, digital walkthroughs, online meetings and slotting

Results
1500+

bookings in just 10 days

20000+

registrations on the booking platform

2500

units of inventory with 12 combinations of cost sheets and payment schedules were managed successfully

100+

requests of swapping handled directly within just three clicks

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