Enabling intelligent lead management
For high-volume sales with Intelligent Real estate Interface for Sales (IRIS)
Overview
Sprawling across 400 acres, Amanora Park Town is India's first privately managed township, self-sufficient in all civic amenities. With 280+ awards to its credit, Amanora is India's most awarded township. Amanora was launching a new project called Amanora Gold Towers, for which they made use of Amura's IRIS.
Challenges faced by Amanora Park Town
- 1Maintaining high sales velocity throughout the launch phase of Amanora Gold Towers.
- 2Streamlining high lead volume in one place and pushing them towards further action.
- 3Ensuring the sales team uses consistent communication for payment plans, cost sheets and pricing.
- 4Ensuring minimum drop-offs in the sales cycle.
Solution
Using IRIS, we made the entire lead-tracking and lead-nurturing process more efficient and faster, enabling sales reps and channel partners to target prospects with highly effective marketing collaterals and close bookings faster.
The Gold Tower launch was much-awaited; walk-ins by Park Town residents were very high due to interest in a new property within the township.
IRIS enabled the sales team to handle the high volume as manual inventory coordination was not required.
It facilitated real-time booking, resolving the problem of double bookings.
IRIS's notification engine kept in constant touch with customers to maintain pressure to complete transactions.
All massive paperwork of the past was avoided.
Results
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