Here's how CasaGrand's Sales & Marketing team efficiently reduced their marketing cost by 50%
Overview
Real estate buying pool is limited and the buying cycle is long and fluctuating. Once a buyer postpones the buying decision, they don't re-think for at least a year. When they are back in the buying cycle, developers have to reach out from scratch with offerings and updates. This in turn increases the marketing and nurturing cost.
Challenges faced by CasaGrand
- 1Real estate marketing costs constantly rising.
- 2High competition in the market which gives more choices to customers.
- 3Staying on top of customer's preference in their buying cycle with constant connect.
Solution
CasaGrand's team has been building a connect with prospects for the last 7 years. Their team of 455 agents makes 150 calls daily via Sell.Do.
Interactions are tracked on Sell.Do and, based on interaction rate, prospects are automatically given a score — lead scoring.
Based on the scores, CasaGrand agents prioritize the right leads for conversion.
A strong drip nurturing set-up keeps prospects engaged on multiple fronts like emailers, SMS, and WhatsApp.
Drip nurturing made so efficient that they get 50% of sales from re-engaged leads.
Results
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