Smart real estate sales via end-to-end funnel automation — Sell.Do | IRIS
Reduced human dependency | Improved lead tracking | Hassle-free sales with automated processes
Overview
Embassy Edge, a project by Embassy Group, introduced India's first Alexa-enabled homes designed for millennials with new-age mindsets. From unlocking doors to ordering groceries, these smart homes bring convenience to everyday lifestyle with the voice of technology — the perfect amalgamation of smart technology, smart design and smart location in prime Bengaluru.
Challenges faced by Embassy Group
- 1Management of high lead volume: a lot of interest from ad platforms and the website, but no organized method to map buyer intent, bucket leads by buying potential and track progress in real-time.
- 2New project launch: needed a strategy from the ground up to generate qualified leads, create a lead nurturing and scoring methodology and plan media for ad communication.
- 3Pushing leads for conversion: even after identifying qualified leads, the team struggled to drive significant actions like scheduling site visits or making a booking.
Solution
We developed a holistic strategy that automated the entire sales funnel and channel partner management process via our in-house tools Sell.Do & IRIS.
Sell.Do
A dedicated CRM for real estate, offering 360-degree capabilities in lead nurturing, sales management, booking management and team collaboration.
IRIS
A custom-designed channel partner management portal to handle end-to-end operations — from CP onboarding to collaboration, plus incentive communication and payouts.
Exclusive event for channel partners
An exclusive meet for a soft launch of the project to educate channel partners and create buzz across the CP network.
Call centre training
An extensive training program teaching the sales team organic conversations rather than reading scripts, with detailed scripts for cues.
Digital campaign
A 360-degree digital campaign with a teaser phase (building aspiration) and launch phase (targeted, full-funnel lead capture and nurturing).
Results
Want results like these?
A tailored walkthrough for your projects, your team and your pipeline — book a 30-minute demo and be live in as little as 7 days.