Enabling a transparent workflow
For maximized sales velocity with Intelligent Real estate Interface for Sales (IRIS)
Overview
VTP Realty is one of the renowned real estate developers in Pune, known to deliver unmatched quality, attention to detail and transparency. They wanted to break the routine launch method to create a new type of launch for their project HiLife — a token system launch wherein prospective customers would be assigned Privilege numbers to choose their desired apartments online.
Challenges faced by VTP Realty
- 1Ensuring maximum sales velocity on allotment day.
- 2Providing transparency to channel partners in the booking process.
- 3Ensuring the entire sales team uses consistent communication for payment plans, cost sheets and pricing.
- 4Identifying a smooth lead attribution model to minimise conflict between VTP sales and channel partners.
Solution
Using IRIS, we enabled a transparent and efficient workflow to close bookings, which enabled VTP Realty to maintain a high sales velocity.
For HiLife, VTP adopted a token-based booking approach where Privilege numbers were assigned to customers who had paid the token amount, giving them priority to choose inventory on allotment day.
IRIS ensured no foul play in assigning Privilege numbers; customers paying online received instant numbers over offline payers, driving people to digital payment.
IRIS enabled the creation of different cost sheets based on offers and payment options.
It smoothly resolved lead conflicts as the trail of lead attribution was stored in the platform, letting channel partners and the sales team work collaboratively.
Results
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