Enabling a real-time customer experience
For increased sales velocity with Intelligent Real estate Interface for Sales (IRIS)
Overview
Sunteck Realty Limited (SRL) is a Mumbai-based real estate developer catering to the ultra-luxury and luxury residential segment. Sunteck's upcoming project West World was their foray into the budget homes segment — a 150-acre township of which the first phase was launched with 2500 apartments.
Challenges faced by Sunteck Realty Limited
- 1Deriving insights to increase ROI through price hike strategies despite the lack of enough data.
- 2Maintaining high sales velocity throughout the launch phase.
- 3Managing the inventory of 2500 units as well as organising walk-in count of 500+ customers.
- 4Enabling various schemes and discounts for customers and effectively communicating information.
Solution
Using IRIS, we enabled a real-time interface via which sales reps were able to enhance customer engagement and push inventory faster and more efficiently.
IRIS ensured a real-time experience for West World customers; manual inventory tracking was no longer necessary and the online system ensured no double booking despite very high velocity.
With analysis of available and moving inventory in real time, Sunteck used insights for a price hike.
IRIS supported the creation of various schemes enabling different cost sheets and payment schedules, smoothing the entire sales process.
IRIS enabled Sunteck to define an inventory release strategy, allowing control over holding and opening inventory as per need.
Results
Want results like these?
A tailored walkthrough for your projects, your team and your pipeline — book a 30-minute demo and be live in as little as 7 days.