Sell.Do — Market Smarter. Sell Faster.
Marketing Automation

Audience Sync

Sync segments to Meta and Google for retargeting and lookalikes.

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Audience SyncSegments → social & searchSync nowSell.Do segmentHot NRI · 98Consent filterDND suppressedHashed matchSHA-256Ad platformsSocial · SearchSync statusauto-refresh 6hSocial — Custom Audience98 matched · 86%Social — Lookalike 1%built 2h agoSearch — Customer Match94 matched · 82%Suppression list112 excludedWhy it payslast 30d−38%CPL on retargeted audiences2.1×lookalike conversionBooked buyers auto-suppressed —you stop paying to advertise topeople who already bought.✦Jarvis — audience hygiene24 buyers who booked this month are still in your social audience. Suppressing them saves ~₹48k/month.

The problem teams live with

Ad platforms optimise for whatever event you send them. Send only form fills and they will find you people who fill forms. Meanwhile you keep paying to advertise to buyers who already booked, because nobody ever told the platform they bought.

How Sell.Do solves it

Sell.Do syncs the audiences that matter back to the ad platforms — hashed, consent-filtered and refreshed automatically. Booked buyers are suppressed so you stop paying to reach them. High-intent segments seed lookalikes. And where the platform supports offline conversions, the booking itself is pushed back, so the algorithm learns what a buyer looks like instead of what a form-filler looks like.

How it works

Audience Sync, step by step

  1. 1Meta custom audiences
  2. 2Google audience sync
  3. 3Auto-refreshing lists
  4. 4Suppression lists

Segments synced out, bookings synced back — so the ad platform optimises for buyers, not form fills.

What you get

Built for the real workflow

  • Meta custom audiences
  • Google audience sync
  • Auto-refreshing lists
  • Suppression lists
✦ Jarvis AI

Jarvis keeps the audience clean

Jarvis notices the 24 buyers who booked this month and are still sitting in your retargeting audience, and offers to suppress them — a small, boring saving that repeats every month.

Hashed
SHA-256, consent-filtered
Suppressed
Buyers who already bought
Booking events
Sent back to the platform

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Frequently asked questions

Identifiers are hashed with SHA-256 in Sell.Do before they leave, which is the standard the platforms themselves specify for customer match. Leads without marketing consent are excluded from the sync entirely.

See Audience Sync on your own pipeline

Book a 30-minute walkthrough tailored to your projects, team and process.

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