Sell.Do — Market Smarter. Sell Faster.
Marketing Automation

ROI & Source Tracking

Know your true cost per booking on every campaign and source.

Request a DemoBack to Marketing Automation
app.sell.do
ROI & Source TrackingSpend reconciled to bookingsExportTotal spend₹42.6LBookings24▲ 4 MoMBlended CPB₹1.78L▼ ₹0.22LZero-booking spend₹1.9LMagicBricksSource economics✦ attributed to booking, not leadSOURCESPENDLEADSCPLBOOKINGSCOST / BOOKINGSocial Ads₹14.2L612₹2,32010₹1.42LSearch Ads₹11.8L441₹2,6766₹1.97L99acres₹8.4L388₹2,1653₹2.80LHousing.com₹5.1L231₹2,2082₹2.55LReferral₹1.2L142₹8453₹0.40LMagicBricks₹1.9L97₹1,9590—✦Jarvis — spend verdictPQR Portal consumed ₹1.9L across 97 leads and zero bookings in 60 days. Pause it; move budget to Referral.

The problem teams live with

Cost per lead is the number everyone reports and nobody should act on. A source can deliver leads at half the price and never produce a booking, while an expensive source quietly pays for the quarter. Without spend reconciled to bookings, budget decisions are made on the cheapest number available rather than the one that matters.

How Sell.Do solves it

Sell.Do reconciles marketing spend to bookings, not to form fills. Every lead carries its source, campaign and cost through qualification, site visit and booking, so cost per booking is a fact rather than an estimate. Sources that consume budget and produce nothing become visible before the renewal date, and the ones that quietly close deals stop being cut in the annual squeeze.

How it works

ROI & Source Tracking, step by step

  1. 1Source-level CPL
  2. 2Cost-to-booking ROI
  3. 3Channel comparison
  4. 4Spend reconciliation

Spend reconciled to bookings by source — cost per booking, not cost per lead.

What you get

Built for the real workflow

  • Source-level CPL
  • Cost-to-booking ROI
  • Channel comparison
  • Spend reconciliation
✦ Jarvis AI

Jarvis names the source that is not paying

Jarvis watches the ratio, not the volume — a portal that has consumed lakhs across 97 leads and produced zero bookings in 60 days, with its renewal 11 days away, is worth interrupting you about.

Per booking
Not per lead
Reconciled
Spend to revenue, by source
Before renewal
Not after it

More in Marketing Automation

All Marketing Automation

Lead Capture

Auto-capture every enquiry from portals, ads, your website and walk-ins into one inbox.

Learn more

Lead Management

Deduplicate, assign and track every lead through a single pipeline.

Learn more

Lead Scoring

Jarvis AI ranks leads by intent so your team works the hottest first.

Learn more

Smart Segmentation

Build dynamic segments by source, budget, project and behaviour.

Learn more

Campaign Management

Plan, launch and measure multi-channel marketing campaigns.

Learn more

Bulk Marketing

Run bulk WhatsApp, SMS and email with templates and consent.

Learn more

Frequently asked questions

Ad platform spend syncs automatically through the marketing integrations. Portal contracts, event costs and offline spend are entered against the campaign, so the denominator is complete rather than convenient.

See ROI & Source Tracking on your own pipeline

Book a 30-minute walkthrough tailored to your projects, team and process.

Book a DemoExplore the Platform
+91 93555 93309Enquire Now