Reporting & Analytics

Lead Reports

Source, stage and ageing analysis for your leads.

app.sell.do
Lead ReportsWhere leads come from, where they dieScheduleFunnel drop-offlast 90 daysCaptured2481Contacted1874Qualified812Site visit186Booked24Biggest leak: Qualified → Site visit (77% lost)Lead quality by sourceavg scoreReferral82°Social Ads74°Search71°99acres58°MagicBricks64°Score, not volume, predicts bookings.Jarvis — the real leakQualified leads that don't get a site-visit invite within 48h convert at 3%. Those that do convert at 19%.Delivered to inboxesScheduled every Monday 8am to sales heads, scoped so each sees only their own region.

The problem teams live with

Lead reports count leads. They tell you 2,481 arrived and 24 booked, which everyone already knew, and nothing about where in the middle the other 2,457 died. So marketing buys more leads to fix a problem that lives in the funnel.

How Sell.Do solves it

Sell.Do reports the drop-off between every stage and the quality of leads by source, so the leak is visible rather than inferred. When most of your loss is between Qualified and Site Visit, buying more leads makes it worse. Every report is role-scoped and schedulable, so sales heads see their own region on Monday morning.

How it works

Lead Reports, step by step

  1. 1Source analysis
  2. 2Stage distribution
  3. 3Lead ageing
  4. 4Drop-off insights

Funnel drop-off per stage and lead quality by source — so the leak is visible, not inferred.

What you get

Built for the real workflow

  • Source analysis
  • Stage distribution
  • Lead ageing
  • Drop-off insights
Jarvis AI

Jarvis finds the leak, not the number

Qualified leads that do not get a site-visit invite within 48 hours convert at three per cent. Those that do convert at nineteen. That gap is the whole problem, and it is not a lead-volume problem.

Per stage
Drop-off, not just totals
By source
Quality, not volume
Scoped
Each head sees their region

Frequently asked questions

Average AI score by source, alongside that source's conversion to booking. A source with high volume and low score is a source you are subsidising.

See Lead Reports on your own pipeline

Book a 30-minute walkthrough tailored to your projects, team and process.