Marketing Reports
CPL, ROI and campaign attribution.
The problem teams live with
Marketing reports on cost per lead because it is the number the ad platform hands them. It is also the number that rewards buying cheap, low-intent leads, and it is uncorrelated with the thing the promoter cares about, which is bookings per rupee.
How Sell.Do solves it
Every marketing report in Sell.Do reconciles to bookings and rupees. Spend by source, campaign profit and loss, and first-touch against last-touch attribution shown side by side — because retargeting always wins on last touch and would produce nothing without the prospecting that created the lead.
Marketing Reports, step by step
- 1CPL by source
- 2Campaign ROI
- 3Attribution
- 4Spend tracking
Spend, attribution and campaign P&L reconciled to bookings — because leads do not pay for concrete.
Built for the real workflow
- CPL by source
- Campaign ROI
- Attribution
- Spend tracking
Jarvis stops you cutting the wrong budget
Retargeting spends least and closes most, but converts only leads prospecting created. Cutting prospecting would kill both — a conclusion that last-touch attribution alone would have hidden.
More in Reporting & Analytics
All Reporting & AnalyticsSales Performance
Pipeline, conversion and forecast dashboards.
Learn moreLead Reports
Source, stage and ageing analysis for your leads.
Learn moreCustom Report & Dashboard Builder
Build the views your leadership needs with a drag-drop builder — and ask your data in plain language.
Learn moreTerritory Management
Define territories and measure performance by geography, project and team.
Learn moreFrequently asked questions
Because they answer different questions and disagreeing with each other is the point. Any single attribution model will eventually be used to justify cutting the wrong thing.
See Marketing Reports on your own pipeline
Book a 30-minute walkthrough tailored to your projects, team and process.