01 February 2023
For real estate agents, the primary goal is to close as many sales as possible. Due to the high-involvement nature of real estate products, the buying cycle becomes longer.
Real estate sales are a highly nuanced process. The industry works with high-involvement products that demand a large monetary investment.
27 January 2023
The modern avatar of the real estate market beholds cut-throat competition that differentiates better players from the best.
13 January 2023
Have you ever wondered how to optimise the real estate lead generation touchpoints and increase lead qualification? From surveys to, phone calls, email, Adwords, and social media platforms, there are many innovative strategies for figuring out the perfect customer journey for your conversion goals.
06 January 2023
As a real estate broker, you might have noticed a trend in the industry where competing brokers rely more on CRMs (Customer Relationship Management) instead of traditional paper or excel-based systems.
26 December 2022
Real estate is one of the largest commercial sectors in India today. It has had tremendous growth over the past few years, and this pace of growth is expected to continue. The industry is projected to be worth $1 trillion till 2023, and the demand for real estate is expected to increase by 15-18 million till 2025.
Indian real estate is a rapidly growing industry. The demand for real estate is expected to increase by 15-18 million till the year 2025. This is a very fast pace of growth, and it is a challenge for the industry to sustain this pace with its traditional methods of operating.
22 November 2022
If you are like any other real estate developers, you know how hard it gets when it comes to traversing the competitive real estate industry.
21 November 2022
One of the most essential components of your real estate business is access to CRM software. Not only does good CRM software make it easier for you to manage your relationships with clients and other agents, but it also helps with things such as contract management and sales pipeline tracking.
19 November 2022
Technology and real estate have today become very closely linked, in a way that the industry’s operations cannot be imagined without technological interventions.
18 November 2022
Real estate is a very significant commercial sector in India, which is expected to comprise around 13% of the nation’s GDP within a few years. Broking is an activity that is closely associated with this sector and has grown tremendously along with the growth of real estate.
02 November 2022
Technology has today become a deeply ingrained part of our lives. Be it education or healthcare, there is presently no aspect of our world that has not embraced technology. Real estate too has joined the league of commercial activities that have adopted technology.
Real estate is a business that thrives on the foundation of efficiency and timeliness. If you are like any other real estate developer or broker, you know how time is of the essence and how keeping things on time will help you sell your properties successfully.
01 November 2022
Real estate developers and brokers know that the first step to optimizing their business is using a CRM software solution.
The process of post-sales has emerged as a key ingredient of successful sales efforts in recent years.
14 October 2022
Real Estate is an extremely powerful economic sector in India, and it is growing multifold. The industry is expected to achieve a market value of $1 trillion by the year 2030.
13 October 2022
Pre-sales is an emerging element of the real estate sales cycle, and it is fast becoming the most crucial element too. Pre-sales in real estate are the first touchpoint of a potential consumer with a brand, and they play a major role in achieving sales.
03 October 2022
In recent years, the rate of innovation in real estate has been continuous and rapid. This is because the real estate industry has evolved to be easily changed, enhanced and impacted by new technologies.
30 September 2022
According to data released by LocalCircles, the upcoming unrestricted festive season could hit a high number of $32 billion, just short of 2019's $37 billion.
12 September 2022
In the past decade or so, we have made leaps and bounds of technological advancement. While fundamental aspects like the internet and wireless connectivity were once considered as pathbreaking innovations, we have elevated these to create other exceptional advancements.
09 September 2022
Virtual Reality (VR) means the simulated, three-dimensional environment that is created with technology, and which can be interacted with.
08 August 2022
‘Real Estate’ is the term used to refer to land, and all physical attachments and improvements like houses, buildings etc. made on land.
Technology has completely changed our way of living. This new system has affected every industry, ranging from education to healthcare. The real estate industry is no different, and it too has been caught up in this trend of digitization.
26 July 2022
Blockchain is no longer a buzzword anymore. Being the foundation of cryptocurrency, Blockchain has made itself a familiar name in the race of upcoming technologies that will change the future for the greater good.
In recent years, we have seen how technology has profoundly impacted our daily lives to a greater extent. We surely have come a long way from marketing properties door-to-door to investing in real estate CRM software for nurturing relationships.
25 July 2022
With the continuous decline of the COVID-19 pandemic, industries and economies worldwide have resumed operations and are deemed positive around the horizon. Real estate is among these industries that took a major hit and is currently on the path to reopen its operations full-fledgedly.
If you are new to a real estate business, it's natural to wonder how to manage bulk data that comes to your business on a daily basis.
18 July 2022
In this ever-increasing competitive world, business process automation has become necessary for growing businesses.
30 June 2022
As the world is evolving amidst COVID variants and lockdowns, real estate customers have become more digital-savvy.
Real estate sales is typically a high-volume lead game as one needs to generate the maximum leads to increase the conversion ratio and chances for acquiring genuine leads.
22 June 2022
The trend of technology has finally caught up with the real estate industry. The industry which was reluctant to adopt technology changed overnight when the global pandemic hit the entire world.
Big Data is already a growing trend, impacting many industries, and the real estate industry is no exception.
13 June 2022
While a Customer Relationship Management (CRM) system is just an online database for managing customers, it possesses the power to accomplish much more than that.
03 June 2022
Lead conversion has been a big challenge for almost every industry. It is the most critical process between initial contact and the final sale of a product or service.
31 May 2022
Omni-channel communication is the top-most effective strategy for your business to provide customers with the most relevant sales and service experience. It unifies all communication and conversations with a customer across all available communication channels. With omnichannel communication, a customer can quickly move from one track to another, such as from an email to social media to an app, and still engage with the same messaging and branding throughout.
27 May 2022
Real Estate is one of the most significant industries globally. Not only it is responsible for the shelter and comfort of billions of people, but it is also the backbone of the nation's economy. And yet, it is an industry that is riddled with mundane documentation however, there is a solution: Business Process Management (BPM).
18 May 2022
The sales process is the backbone of any industry, and Real Estate is no exception to it. However, in the Real Estate Industry, whether a transaction completes or not depends heavily on how powerfully you have interacted with your customers. This adequate interaction with your customers makes Customer Relation Management highly crucial to all Real Estate businesses and to increase their sales and profitability.
Prior to the global pandemic, despite a drastic revolution brought to various sectors in line with the technological and digital presence, real estate was one sector that was quite reluctant on a digital approach. Erstwhile, the industry was used to dealing with paper-based processes and spreadsheets that incurred numerous human-based errors. The same continued until the pandemic hit, and every real estate business was suddenly forced to deploy digital methods to run their operations efficiently.
14 April 2022
While the real estate industry in India is booming at a rapid pace, it is still quite conventional in its operational approaches.
08 April 2022
The real estate business is one of the most flourishing industries present today. To develop and maintain a business in this sector, there are certain factors that business owners should keep in mind. Several businesses worldwide have noticed the necessity of a meticulous, end-to-end, integrated solution to manage their operations, automate workflows, strengthen client relationships, and serve as an all-round business solution to the real estate industry. That is exactly the change that a Customer Relationship Management (CRM) solution drives.
28 March 2022
Inventory management is an important part of every business But how will it benefit Real Estate Businesses? Find out here.
16 February 2022
Many real estate business managers have been looking for an ideal sales pipeline for a long time. They want to have an idea of how they would build up a perfect sales pipeline for their businesses.
28 January 2022
As a Real estate professional, you'll need a way to maintain your contact database as well as an email marketing platform to deliver your newsletters, real estate advertising campaigns, and one-time bulk emails to your contacts.
27 January 2022
Are you curious about how customer relationship management (CRM) might help your real estate firm? Here's a basic rundown of what CRM is and how it could assist you in growing your company.
25 January 2022
The Real Estate CRM Software is the best option for budding real estate businesses these days. This software will be accessible for you to maintain the best customer relationship management. You may have numerous benefits in your real estate business by opting for real estate CRM. It can help you with the automation and management of the company.
05 January 2022
Investment in a Real Estate property, especially a home, not only involves a huge amount of one's earnings but is also an emotional investment. Building a home is a dream come true for everyone, and hence, a little personal touch of assistance, while deciding to buy a dream property, can do wonders in getting buyers interested.
04 January 2022
In any business, performance management plays a crucial role in KPI management. Performance management deals with the appropriate allocation of the skilled and experienced workforce for a particular role and the monitoring and analysis of team, process, and campaign performances.
Salesforce is the go-to CRM solution for businesses worldwide. Besides helping companies engage and interact with customers, it also assists them in reaching out to their prospective leads. But does this mean that Salesforce is the ideal CRM software for all business types? For example, if you are in the Real Estate business, how your customers engage with your company is entirely different from any other business type
23 December 2021
The new digital era has created a challenging and competitive environment as a whole in the real estate industry. Real estate sales teams are facing quite a few challenges in this COVID-19 situation, which they need to solve through real estate CRM. Considering the massive overlap between marketing and customer relationship management, CRM Marketing automation software is a must for any industry to keep up with the fast pacing and changing industry norms and trends.
22 December 2021
We live in an era where everything is being customized, and people are drawn towards solutions that are tailor-made to suit their requirements. Almost every industry is adapting to digital sales, and the Real Estate world is no exception. However, even though most Real Estate companies are handling this shift well, there is a gap between the traditional and digital means of sales, and this is where CRMs come in. A CRM or a Customer Relationship Management solution helps bridge the said gap and supports them every step of their way. Real Estate CRMs are designed to aggregate data employed in pertinent processes like generating leads, converting clients, post-booking management, etc., helping sales teams close better deals.
21 December 2021
The Real Estate industry has been among the most competitive ones for a while now. Real Estate Developers with a vision to grow their business need to constantly upgrade their business to deliver the most satisfactory possible service to their clientele and stay ahead of the game.
20 December 2021
Utilizing an effective Real Estate CRM is pretty evident these days for developers and brokers alike. It is the art of creating and retaining new customers. And in this digital era, CRM has proven to be a vital tool in multiple ways. There are several stakeholders in the Real Estate sector. The true importance of CRM in real estate resides in keeping all of them informed and enabling seamless collaboration.
One cannot disregard digital marketing and its power, and the Real Estate industry is no exception. Using a robust and potent digital marketing strategy will propel real estate developers to gain an advantage over their competitors and make potential homeowners trust them. That said, you might need a little help to crack digital marketing in a Real Estate business. Let us look into various ways in which Real Estate CRMs can help you step up your digital marketing game to the next level.
16 December 2021
The impact of digitisation has significantly impacted our lives lately. Furthermore, the Real Estate business has been incredibly changed by innovation. With access to the online market and listings, consumers have become more tech-savvy, cautious and know what exactly they want. This means that Real Estate developers and Brokers ought to be on the go while catering to the needs of clients. That’s why the use of a Real Estate CRM has totally changed the game for both customers and the Real Estate Industry and ensures a quality buying and selling experience.
08 December 2021
Every business has its unique requirements from a CRM software - and the same holds true for every individual company in the Real Estate sector as well. The difference in workflows, existing software, team capabilities, automation requirement, existing infrastructure and other factors make it a difficult job to select a CRM software that is the most suitable for the company.
15 November 2021
Every customer is a potential customer, and they can stumble across you through various platforms like social media, word of mouth publicity, referrals, blogs, newspaper ads, etc. As a Real Estate agent, it is your job to follow up with real estate leads diligently until they are finally ready to buy from you.
02 November 2021
The festive season comes with its own set of challenges for realtors. The realtors The big hope is that house owners get swayed by the festive spirit and consider putting their houses on the market. And that the buyers would be willing to go that extra mile to buy their dream home. As a Real Estate agent, this is the best time to get more leads and increase the number of sales you do.
28 October 2021
Real Estate is an industry where every connection made and every lead generated can potentially lead to either sales or further links. Think of it in this way - what steps are needed to ensure that a business has the best possible outreach to the audience it is targeting?
18 October 2021
The popularity of Real Estate CRM in the fabric of the industry is most visible in the spread of automation. This report found that 75% of marketers admitted using at least one type of marketing automation software.
13 October 2021
With an increase in technological advancements, all businesses (regardless of their size) are warming up to new methods to improve productivity.
12 October 2021
Did you know that most Real Estate Sales in tier 2 and 3 cities happen through brokers and channel partners? This is because these markets are not big enough to warrant an extensive advertising campaign. Brokers and channel partners are the ones who make those connections with customers using Real Estate CRM, which makes them an essential part of any business's growth strategy.
08 October 2021
Like almost all big Real Estate businesses have moved online, it has become more convenient for them to generate and nurture leads by implementing several online marketing strategies. Although lead generation is a crucial element in Real Estate lead nurturing, Real Estate businesses must understand that it is not the only step to produce achievable results in terms of sales and revenue. Lead categorization and scoring based on relevance and conversion potential are as vital as lead generation. They help in allocating resources to nurture the leads further.
07 October 2021
The Industrial Revolution 4.0 has brought about a paradigm shift in the way consumers are seeking access to products and services - everything happens online these days. Stats suggest that the internet is the source of home sales for 51% of the users! This means even the Real Estate industry is in the race to catch up with bringing all its sales operations online with the help of Real Estate CRM software. Through the creation of online property portals, a Real Estate company can now advertise its inventory to a wider audience online.
06 October 2021
The implementation of technology has disrupted how Real Estate functions in the modern world. Several tools and digitally powered techniques have helped the industry evolve into a technologically powered sector. Lots of CRM software for real estate brokers have now come into the picture, bringing about a significant shift in how the industry operates.
05 October 2021
The CRM market, especially in the Real Estate industry, has grown at a mind-boggling rate (at the end of 2018, the growth in this sector alone was 15.6%). This fact alone goes to say that customer relationship management has become the focal point of digitalisation and automation in the Real Estate business. With about 400 different Real Estate CRMs available to choose from, it is rather difficult to assess the best one fit to drive sales for your business.
04 October 2021
Today, the Real Estate sector is trying to harness technology and is leapfrogging to make it an integral part of the business structure. With the use of technology, real-time inventory management has become possible and convenient. Also, managing and monitoring inventory movement in real-time has become vital for project success. It provides valuable insights for future research and development activities, particularly in the Real Estate industry.
01 October 2021
Real Estate business needs constant and consistent attention to boost and maintain sales. Every process in the workflow of a property business differs in nature and requires individual attention. It is, thus, totally understandable if a business already has multiple tools and software in place to handle processes like analytics, contact management, payment gateway, etc. to keep things streamlined and on track.
27 September 2021
Real Estate Lead Nurturing is an effective technique to convert more people who visit your company’s website into customers. By not interacting proactively with the right prospects at the appropriate time will lead to Real Estate businesses losing out on potential sales possibilities. A lead nurturing plan can assist them in distinguishing between promising leads and those who need nurturing for conversion.
24 September 2021
The advancements in technology today have made it possible to improve business through software solutions holistically. This is especially true for property businesses, where Real Estate CRM solutions play an indispensable role in enhancing the internal, backend, and frontline processes of property companies.
16 September 2021
Today’s neck-to-neck competition compels the real estate industry players to employ CRM apps for better business performance and optimised productivity. With the advent of hundreds of CRM solutions, Real Estate reps are able to gain an edge over the competitors. Customer relationship management is the utmost priority of any business, and Real Estate is no exception.
14 September 2021
As a Real Estate brand, one needs to understand the importance of regularly marketing themselves to stay on top of the mind for potential leads and network expansion. Email marketing as part of digital marketing techniques, is highly effective in ensuring this. Realtors are aware that buying or selling a property is a big decision that demands time for the clients. Deciding to call a realtor might take months or years for owners or would-be owners.
07 September 2021
The importance of generating and nurturing leads is seen in the fact that 88% of home buyers purchase properties through Real Estate agencies.
06 September 2021
In a Real Estate process, all your marketing, pre-sales, and lead nurturing efforts culminate in one crucial stage - the actual site visit. Every Real Estate professional will agree to the fact that this is the make or break stage for converting a prospect into a buyer.
26 August 2021
Real Estate CRM software has succeeded in building thriving Real Estate businesses. It is a recent software that endorses a wealth of knowledge to generate leads for the Real Estate Business, with zero lead leakage. It leads to intelligent Customer relationship management, segmentation of leads, and conversion of leads into sales.
25 August 2021
Real estate is one of the world's largest sectors and witnesses fierce competition on a global scale. A real property is not something that can be purchased in the spur of the moment. Furthermore, from the perspective of sales teams, assisting leads in homebuying can be a time-consuming process.
24 August 2021
Today, as we live in the digital era, people looking to buy Real Estate do a lot of research not just offline but on the internet as well. As a hefty amount of money is involved in the dealing, purchasing a home or any other property isn't a thing that they invest in very often Hence realtors must not be surprised by the level of research customers do and the amount of information, satisfaction, and trust they want to gain from the agent before making the final decision. The prospect is always hungry to grasp as much piece of information as he/she could as far as purchasing a property is concerned.
23 August 2021
CRM is quickly becoming the fastest growing software today. With a host of great tools it brings to the table, it is understandable that businesses wish to leverage these capabilities for improving sales and function. But do you know which of the functionalities is most beneficial to your business?
20 August 2021
The Real Estate industry has experienced a paradigm shift in the past ten years in India. The sector has grown at breakneck speed in the time frame and is expected to have a market capitalisation of one trillion dollars by 2030. An increase in growth is bound to increase competition among Real Estate Brokering companies as well. So, the question in every Broker's mind is how can they differentiate themselves from their peers? The answer is implementing a digital marketing strategy.
19 August 2021
Many Real Estate brokers spend the majority of their working hours outside the workplace.
17 August 2021
In today's business scenario, staying one step ahead of the competition enables a company to make its own mark in the industry. The same holds true for the Real Estate industry as well. In order to achieve the sales goals you set for your business, a little software assistance goes a long way. A Real Estate CRM software comes equipped with tools and capabilities that allow a business to take a break from labour-intensive tasks and reroute that effort into actively strategizing to improve sales.
16 August 2021
For a Real Estate business, managing prospects and clients is critical to success. Therefore several companies have invested in Customer Relationship Management (CRM) solutions to accomplish their business goals and sales targets without compromising customer experience and satisfaction.
13 August 2021
Real Estate sales involve an array of tasks, right from preparing the sales listings to closing deals. In between, the realtors will have to deal with a plethora of management chores. That’s why good Real Estate CRM Software is highly preferred for simplifying business tasks.
04 August 2021
You run an ad for a new property listing on various channels and find your mailbox flooded with responses from interested prospects. Your advertisement has been a success and has helped you in getting the attention of so many customers. Yet, you are too busy to follow up with these prospects as you have pending tasks to finish such as submitting contracts on time, updating the information of leads in the database, and reconnecting with existing customers. Often in such a scenario, you end up losing the prospect to rival Real Estate businesses.
03 August 2021
Real Estate is a people-centric business, requiring two-way communication between sales teams and prospects throughout the journey. Sales executives help prospects in buying and selling homes, and their behaviour and communication skills can significantly impact the closure of the deal. According to the research, sales executives with poor communication skills find it difficult to explain the product effectively, harm sales and reduce the efficiency of the operations.
30 July 2021
For running a successful Real Estate business, maintaining a strong customer relationship is very important. Customers who trust your brand are likely to recommend your project to others, generating word-of-mouth publicity.
29 July 2021
Technology is the way of the future. We live in a digital age where most of the processes, whether lifestyle-related or business-related, have now been digitalised and improved through technology and artificial intelligence. In the light of the recent pandemic, the way businesses work has also drastically moved all operations to digital, remote-functioning platforms and even "clouds." The Real Estate industry, following suit closely, has demonstrated its remarkable ability to adapt to these digital trends with Real Estate CRM Software.
26 July 2021
In today's Real Estate business climate, customer relationship management (CRM) services are a must. To maintain a competitive advantage, you need to work on several strategies and plans. A Real Estate CRM Software is capable of consolidating all the information and data related to sales, marketing, and customer service into a central database. To be precise, it centralises all business-facing and customer-facing information and operations.
21 July 2021
There were times when newspaper ads and outdoor hoardings were the only forms of marketing Real Estate had. But now is the time for enhanced social media integration with effective Real Estate CRM Software.
In the ongoing and post-pandemic world, digital data is becoming the king of every industry. Real estate businesses are changing their dynamics to maintain a grip over their existing customers while acquiring new ones. A Real Estate CRM software is the link holding the consumer data and marketing analysis for businesses in the digital age.
To meet their targets, Real Estate businesses usually rely on the sales team to achieve it. But changing customer taste and over-reliance on the sales team has enabled developers to look for an alternate solution. To fill this vacuum, developers have slowly started working with channel partner management companies to boost their sales and increase brand presence
Covid-19 pandemic has underlined the importance of having a digital interface for managing and performing online payments for every industry around the world. Instead of being a value-added service offered by companies, online payment is becoming a necessity for its survival in this digital age. Customers have been choosing businesses offering contactless payment facilities from remote locations. It reduces the risk of transmitting infections while booking the required property from any place.
19 July 2021
For Real Estate Brokers and Realtors, the flow of opportunities is seldom constant, and is unending. There are seasons for great opportunities, and then there are patches when opportunities can be hard to come by. In addition, the world of Real Estate is extremely saturated, and with a limited number of opportunities getting distributed among several different brokers and realtors, you seldom know when the next opportunity will come knocking in your direction.
It is of utmost importance to maintain a cordial relationship with your contacts and customers after conducting a sale, especially in the Real Estate Business. A solid Real Estate CRM software enables brokers and agents to deliver post sales services to buyers to provide the best customer experience and to help them overcome any challenges they may face with the purchase.
16 July 2021
A real estate company works with a large amount of data. They rely on accurate data to launch an impactful campaign which enables them to find more effective ways to make sales with increased precision.
12 July 2021
Gone are the days when people had to depend on local agents and newspapers for information on the best Real Estate properties. Nowadays, millennials just do a quick search on the internet to find out the details of the best properties in their localities, their price, and even feedback from first-hand customers who bought a similar property.
06 July 2021
Customer Relationship Management is a process that Real Estate companies use to understand their buyers and respond to instantly shifting customer desires. Real Estate CRM Software allows firms to collect and manage large amounts of customer data and strategize for project management.
05 July 2021
In today’s rapidly transforming world, virtually every business is embracing digital technologies to reach the top spot in its respective industry. Even in a traditional and labor-intensive sector like Real Estate, the adoption of technology has been staggering. Almost every business has its own Real Estate CRM today.
02 July 2021
Investing in property was considered a tedious affair a couple of decades ago. The entire process of buying a property involved signing endless documents, making it a long journey.
01 July 2021
A Real Estate salesperson's job isn't merely about going out into the field attempting to sell some property. They are an integral part of the sales pipeline and involved in several parts, from scouting for leads to nurturing them and closing out deals with Real Estate CRM Software's aid. Salespersons are your representatives on the field and the face of your company for prospective customers.
25 June 2021
With several different industries moving online, the importance of mobile tools and platforms cannot be understated. For managers, mobile tools allow them to bring further efficiency to their teams, whether it is while working from home or working onsite. For employees, online platforms bring greater flexibility to their work and allow them to stay connected with their teams on the go.
11 June 2021
The Real Estate sector has grown exponentially in the past few years, with companies employing various tactics to capture a prospect's interest.
10 June 2021
It’s not easy to run and manage a business in today’s time due to increasing consumer demands. Their expectations are high as they look for a personalised experience, quality products and flawless services. The situation is no different in the Real Estate sector.
28 May 2021
Today, consumers don’t just buy what they see. Whether they are purchasing a laptop or a car, the millennial generation likes to do thorough research on the products before paying for them.
26 May 2021
In the post-COVID-19 world, a majority of Indian customers have become digitally active and aware. They are making more informed decisions after consuming information online.
20 May 2021
For realtors, it takes a lot of effort and time to convert a lead into a customer. They go through various steps and processes in this journey to get the prospects on board. The sales team are unable to nurture the leads effectively as some or other menial tasks bog them down.
06 May 2021
For a realtor, it is pretty common to have their inbox and voice mail filled up with messages from prospective clients.
05 May 2021
In the previous century, if you had to buy anything, you had to go to a physical store for it. But in the past 2 decades, things have changed with the rise of e-commerce.
28 April 2021
The job of Real Estate brokering involves making and executing crucial decisions to market their businesses; however, most of them still employ traditional methods, leading to ineffective marketing investments.
27 April 2021
The advent of digital transformation has been a blessing in disguise for various industries. It has changed the way companies were doing their business and compelled them to adapt to new methods. This revolution has led to the automation of various processes, driving efficiencies and removing redundancies.
19 April 2021
The digital marketing wave has compelled industries, such as Real Estate, to change how they conduct their business. The revolution caused by the impact of digital technology in marketing tactics.
16 April 2021
Manually managing Real Estate inventory can be a challenge for developers, considering the large volumes that most Real Estate developers deal with on a day-to-day basis. Several factors like property location, specifications, occupancy status and more need to be documented in detail to maintain efficient inventory records.
15 April 2021
Growth of any business is dependent on a streamlined process. An efficient system in place ensures that activities such as sales, marketing, collaborating with other channels, after-sales support etc. can be done systematically. This is true for the Real Estate sector as well. The organised process helps Real Estate businesses nurture new leads, generate more revenue, and increase customer satisfaction. To aid Developers in this effort, CRM in the Real Estate industry has been a boon.
07 April 2021
Social media, digital marketing and CRM tools have given us an effective and impressive way of communication. In today’s times, getting connected to a far-off person is as quick as clicking a button on the phone.
In running a complex business such as Real Estate, it is essential to follow the correct sales and marketing funnel process. This process refers to the journey that a prospective client goes through to become a loyal customer.
05 April 2021
The world we currently live in is completely digitalised. From buying groceries to mobile phones, everything can be done with the tap of a button. Looking for your dream home is no different. Homebuyers can compare the deals offered by various developers and agents online, filtering them based on different criteria and choosing the one that best suits their needs.
01 April 2021
Technology has become integral to every business in the past decade or so. Every business that seeks to differentiate itself from others is trying to incorporate the latest technology to stay ahead in the market.
31 March 2021
The Real Estate industry has been undergoing various changes in the last few years. The introduction of various tools and digital platforms is one of the main reasons this industry has progressed. In the earlier blog, you must have read that lead management has now become quite simple for your Real Estate business through Sell.Do.
25 March 2021
Having a year-on-year increase in revenue and sales is a challenge for every Real Estate Developer, with only a few prospering. The difference between achievers and underachievers is a streamlined process that helps convert prospective clients into loyal customers.
22 March 2021
In modern times, the realtors and Real Estate brokers need to upgrade to the latest technology as their business grows.
11 March 2021
With changing times, customer preferences have changed as well. What they used to like last year might not be their preference anymore. This change has come even more swiftly in the Real estate sector due to Covid 19.
09 March 2021
The pre-sales process in Real Estate is a crucial one for every developer. The process involves activities like thorough research of verticals like pricing, demand, the working site, and others. Basically, all things that can make the pre-sale a success.
03 March 2021
Since purchasing property is a high price, long term decision, closing leads is a slow process. Hence, brokers and realty developers are searching for innovative ways to close leads faster.
26 February 2021
Digital innovation is at the heart and soul of organisations these days. It has disrupted all industries, transforming innovative ideas into winning applications in a speedy, structured manner. To keep pace with fast-changing market conditions, organisations move away from legacy technologies and adapt to newer ones.
23 February 2021
The dynamics of the Real Estate market has changed drastically after the implementation of the Real Estate (Regulation and Development) Act (RERA) and the Goods and Service Tax (GST).
22 February 2021
Home Loan Assistance and Financing is an important feature provided by Real Estate developers as a part of their sales process.
19 February 2021
For every Real Estate developer, time is money, and when that is compromised, their business takes a hit. A successful Real Estate business runs on an efficient sales process that addresses every lead's queries in detail and can convert a majority into customers.
18 February 2021
Real Estate in India is going through a challenging time right now. The introduction of RERA has made it more challenging for Real Estate developers and channel partners. Although, the demand for Real Estate has been constantly increasing in metropolitan cities.
15 February 2021
Real Estate marketing has become a competitive field. Today, marketers need technology-driven tools like CRM marketing automation software to effectively handle marketing requirements.
10 February 2021
When it comes to relying on a third party to assist in sales and bring in more revenue for your brand, there could be many uncertainties.
08 February 2021
Online marketing has made it relatively easy for Real estate businesses to generate and nurture Real Estate leads through strategically shared information.
02 February 2021
Lead nurturing is the process of developing a relationship with potential buyers. An excellent lead nurturing program will focus on cultivating a relationship with leads by providing value and information they need until they are ready to make a purchase.
Getting leads in the Real Estate industry is not the same when compared to other industries. The Real Estate leads nurturing strategy should be designed to cater to clients of different backgrounds. Email campaigns are the perfect solution to nurture the Real Estate industry’s leads systematically.
29 January 2021
To maintain and amplify client engagement in the 21st century, brands are pushing towards online and social media interaction. It highlights the importance of digital presence in the current competitive market, and the maturity of brands to adopt these new technologies for connecting with their customer base.
27 January 2021
Real Estate has traditionally revolved around in-person meetings. However, with the changing times, Real Estate marketing has changed too. In an era where almost everybody checks their emails regularly, Real Estate email marketing can play an integral role in lead nurturing.
22 January 2021
The recent pandemic has brought forth the practical benefits of digital transformation in the Real Estate industry. The modern-day Real Estate Sector is changing rapidly due to the adoption of digital solutions with the automation of multiple business operations.
20 January 2021
A customer relationship management (CRM) software helps any business interact better with their customers. Real-estate developers can opt for a general-purpose CRM software or opt for Real Estate CRM software made specifically for the industry.
18 January 2021
Marketing & sales performance metrics or key performance indicators (KPIs) are valuable for Real Estate Developers.
13 January 2021
Real estate developers are facing tremendous competition in the sphere of marketing. In the digital era, they need to adopt Real Estate marketing automation for better results.
06 January 2021
Commercial Real Estate (CRE) investment is considered as a smart decision due to its consistent returns, passive income and potential growth.
04 January 2021
AI technology is evolving by leaps and bounds! It has advanced to a point where mass-market utilisation of AI has become highly affordable and feasible for all kinds of businesses and industries.
Technology is playing a significant role in shaping the way businesses and industries operate. It has helped traditional enterprises to bolster their income pathways in multiple ways.
31 December 2020
With the dramatic rise in residential and commercial property demand, real estate developers are looking for out of the box solutions to stay ahead of the curve.
30 December 2020
A CRM software for Real Estate Brokers can best tackle such challenges using process automation.Brokers can then spend their energy and resources on building and expanding their business, while the Real Estate CRM software can ease sales and marketing work.
Features that enable seamless and contactless property sales
Case Study-based blog 100+ Flats Sold Online: The Mahindra Happinest Success Story
24 December 2020
Digital transformation in Real Estate is changing the way developers promote their projects.
Experts suggest a need for massive transformation in the way the Real Estate industry functions based on the changing homebuyer trends.
25 November 2020
The novel Coronavirus had a profound impact on global economies and industries. Enough has been written about the adverse effects of the pandemic.
Almost every industry today is driven by data. From production to pricing and promotion, practically every business decision is based on information and data analysis.
18 November 2020
A common mistake made by most Real Estate Developers, is that of ignoring the importance of a good Post-Sales Service strategy.
Innovative technologies are carving new paths for all industries in the way we do business with customers, partners and collaborators, vendors, employees, and other stakeholders.
10 November 2020
The Real Estate sector is facing a difficult time during COVID-19. The pandemic has caused an impact on the purchasing capacity of the potential buyers owing to numerous factors like employment uncertainty, pay cuts and business stagnancy.
The Indian Real Estate scenario has changed a lot due to the COVID-19 pandemic. The governing bodies had to impose multiple lockdowns and halt a lot of operations, including Real Estate constructions.
02 November 2020
Brokering has been an essential arm of the Real Estate industry for years.
15 October 2020
The ongoing pandemic has impacted the Real Estate sector considerably.
In Real Estate, it is a hard fact that conversions do not happen without personal interactions.
08 October 2020
Today, most economies across the world are struggling to stay afloat.
07 October 2020
With the outbreak of COVID-19 worldwide, many sectors in the world market, including the Real Estate sector in India, have been deeply affected.
06 October 2020
The world we live in today seems to have transformed drastically.
05 October 2020
Real Estate has taken a hit during the COVID-19 situation.
01 October 2020
A Real Estate Broker essentially represents property owners, buyers and renters, assisting them to realise such goals in a convenient manner.
30 September 2020
A lot has changed since March 2020, when the COVID-19 virus started spreading in India.
29 September 2020
Government rules and regulations have always added more structure and transparency to Real Estate in India.
24 September 2020
The Government of India published India’s GDP growth statistics.
Today, we can see green shoots emerging as India's economy begins its journey back to an economic reset. It will be a long haul for sure as most economists suggest.
The statement, “running a remote sales team in Real Estate”, is a paradox, if you think about it. Traditionally, sales teams have always functioned on-the-go.
21 September 2020
A typical sales process for any Real Estate business is implemented through two routes. First, is through marketing campaigns and internal sales teams.
18 September 2020
Search, awareness, nurturing, site visits and the final purchase. Traditionally, these were the steps involved in a homebuyer’s path-to-purchase.
14 September 2020
When the COVID-19 pandemic began, it dealt a blow to markets across the world.
10 September 2020
The pandemic has had a huge impact on the Indian real estate industry within just a period of 5 months.
31 August 2020
In our current situation of economic slowdown, this saying holds a place of importance, especially for real estate developers.
28 August 2020
Being a real estate broker or realtor can be quite a task, especially considering the number of responsibilities and roles.
11 August 2020
Work from home is the latest buzzword making the rounds in every industry including real estate.
31 July 2020
Calling is an integral part of the real estate sales process.
24 July 2020
A fact: cold calling is one of the toughest jobs for a salesperson.
15 July 2020
If you are a salesperson and the ongoing pandemic has you working from home, then you must have realised the importance of video conferencing for your sales calls.
10 July 2020
The ongoing Coronavirus pandemic has every one of us taking extra precautions to stay safe.
08 July 2020
Today, most economies across the world are struggling to stay afloat. The impact of the pandemic has been global, forcing markets to come to a near stand-still.
03 July 2020
This age-old proverb is perhaps the most insightful statement for businesses in the current Covid-19 era. Successful businesses wouldn’t be so, if they didn’t adapt and evolve through change.
01 July 2020
The Indian economy, like the rest of the world, has felt the impact of COVID-19 and the subsequent lockdowns.
30 June 2020
Across all these stages, there is very important data scattered which developers can leverage to understand customer expectations better.
19 June 2020
Real estate has always been a high ticket value investment. This simple fact makes the path-to-purchase for real estate much more complex than other industries.
18 June 2020
Sell.Do has been designed as a single platform where multiple stakeholders in the real estate sales engine can collaborate effortlessly.
12 June 2020
Confusion prevails in the real estate market. Homebuyers, as well as real estate developers, are uncertain about the future of the industry in such uncertain times.
11 June 2020
A recent survey by ANAROCK revealed that there was a total unsold stock of over 6.44 lakh units across the top seven cities of India.
03 June 2020
The year 2020 will perhaps go down in history as the year the world changed. And by world, we mean the way of doing business.
02 June 2020
The lockdown may just have given us a precursor of a trend of the future: working from home.
30 April 2020
The lockdown has placed our fast-paced and ‘always on the move’ lives on hold; to protect ourselves, our families and employees by staying within the confines of our homes.
23 March 2020
As you read this article, do realise that you are in full control over your choice to consume it. Within a matter of seconds, you will have decided if this article is a valuable source to answer all your questions. Also, realise that you are in control over the channels you frequent, be it website, email, or even social media channels.
18 March 2020
Let us consider this situation.
28 February 2020
Sell.Do helps you achieve peak performance, not just through your processes, but also through your people.
10 February 2020
Managing property enquiries, scheduling site visits, handling bookings, managing channel partner sales, staying updated on inventory details, ensuring a good return on investment...
27 December 2019
A dedicated real estate customer relationship management tool can transform your business, yes, but which one to choose is a different dilemma altogether. In a competitive market where everyone says they are the best, finding the real estate CRM tool that suits your needs is quite a task.
11 December 2019
Sales is a competitive job, to put it in the most modest way. Sales representatives always have to be on their level best to convert customers. Here are some ways that can help you push your sales team to a higher plane of performance:
06 November 2019
Appreciation and incentives are best way to make sales team perform at their best. Experts at Sell.Do, leading real estate CRM, share some novel ways you can try to keep your sales team motivated.
26 September 2019
Refer to these activities for real estate BTL marketing ideas. Feel free to modify and add other ideas of your own.
29 August 2019
Sell.Do is one of the best CRM for real estate in India for a reason. It is because the idea of understanding real problems and upgrading the software accordingly has always been at its core. Case in point, the Offline Call feature.
20 August 2019
Facebook is the perfect platform for real estate marketing. Since it allows you to target potential buyers based on a specific location, demographic and interest, you get the liberty to target only the best prospects for your project.
07 August 2019
Events constitute a large share of the overall spends for many developers, playing a role as one of the most effective channels in the marketing stack.
19 July 2019
real estate sales and marketing professionals must measure performance. while sorting this data and creating reports may be tedious, you might want to look at tools like a real estate CRM for lead management and sales management
05 July 2019
As prospective property seller, the first thing you need to complete is an analysis of the real estate market. The best way to evaluate and analyze that is by running a comparative market analysis.
17 June 2019
Are you a real estate agent looking for digital marketing assistance? Take a look at this beginners' guide to real estate digital marketing for real estate agents with easy to use tricks and free tools listed.
07 June 2019
how can marketers drive buyer’s intent? Or how can real estate sales reps increase their “site-visits” to “booking” ratio? Will real estate CRM help?
29 May 2019
A CRM becomes truly vertical CRM when it provides functionalities to support faster sales and revenue growth. Here is a list of must have feature/functionality integrations to make your CRM a real estate CRM
14 May 2019
The blog gives deep insight into bettering your real estate sales growth by improving your ratio of marketing qualified leads to sales qualified leads. The blog article covers topics like “what is lead qualification”, “need for lead qualifications in real estate industry”, “how to improve MQL-SQL for real estate” and choosing a sales CRM/ real estate CRM that is made keeping in mind real estate MQL-SQL needs.
07 May 2019
Customer Relationship Management (CRM) software, also referred to as Sales CRM software, allows businesses to manage, track, and engage with their marketing leads and offer them service them throughout their buying journey.
24 April 2019
Drip marketing is a common strategy employed in direct marketing. The strategy encompasses a constant flow of marketing comunications sent to customers over a period of time. This sequential communication helps create sales or in case of real estate, site visits & bookings through long-term repeat exposure of your brand and value offerings advertised.
A Vertical CRM is made exclusively for any specific industry verticals like BFSI, Real Estate, Manufacturing, Healthcare & Retail. The software has all necessary considerations like sales cycle, business process, marketing channels, and prospect journey pre-programmed as per respective industry segment.
16 April 2019
Email marketing strategy in real estate solves certain key purposes like creating a positive brand perception, offering a platform for buyers to enquire/take action and nurturing them with more information.
11 April 2019
[Free E-Book on Real Estate SEO] If you know basic SEO and want to apply it for optimizing leads for your real estate website, think again. It’s because real estate SEO is a different ballgame all together
09 April 2019
Features & KPIs to consider while opting for a real estate call center software
02 April 2019
Featured Article talks about Why contact center solution is important for real estate projects?
27 March 2019
Before we start with how can you drive more reach and leads through a Facebook campaign, there are some things you should bear in mind.
26 February 2019
At Sell.do, We have listed down 9 unique real estate marketing ideas that can help your brand get noticed and achieve required conversions.
06 February 2019
The right level of customer engagement is the key for more conversions. By engaging with your target audience at the right time with relevant information, you are likely to increase customer conversion by about 27% (source). And email marketing provides you just the customer engagement needed. Here are 7 automated email templates that you can add in your real estate email marketing campaign strategy, using your Real Estate CRM
17 January 2019
You must be well aware of the impact of CRM on improving your real estate sales productivity and efficiency.
16 January 2019
Following are some of the reasons for adopting a real estate CRM for your business in order to provide a better customer experience and drive revenue:
14 January 2019
Here are some of the best practices in the industry that could keep your sales team motivated and maintained.
24 December 2018
7 KPIs for Sales and Marketing to watch, track, measure the complete understanding of campaign performance and sales engagement.
16 November 2018
ROI is one of the most crucial aspects of any business which needs to be tracked and measured. Here we give you 7 ways to improving your marketing ROI.
11 October 2018
Adding to the DDS - Dual Data Security at Sell.Do, business owners can strengthen the data security by implementing few using few options like encrypting key customer data,System as well as User Access Restriction, so the sales or pre-sales representative never get to know the contact details and more
07 September 2018
In real estate, the chances of a successful lead conversion hinge greatly on a successful site visit. It’s a make-or-break moment in the sales process. Statistically, more than 7% of property site visits convert into actual sales. So, here are a few steps that can be applied to drive more site visits once a set of qualified leads are in place.
23 November 2017
Implementing an effective strategy is the sole way to lay hold of lead nurturing. One must develop a fitting relationship with the customer at every stage so as to turn the prospects into potential buyers. But how many of these leads eventually become sales?
26 July 2017
3 Rules to run the best Drip Marketing campaigns
20 April 2017
Companies these days are more Sales & Marketing oriented than ever before. There are Marketing Managers, CRM Managers and Project Heads crunching numbers and dissecting performances. Reports are a must for these individuals, responsible for using analytics to drive business results in a sales organisation.
22 March 2017
There is an Old Japanese proverb that says- "Fall seven times. Stand up eight".
08 February 2017
The greatest boon of human civilization is communication. It is this what makes us emote and express ourselves in the best possible way. With the passage of time, communication has evolved to such an extent that it is mind boggling to see the constant advances that we make and how successful we become, as a result. Sales is a profession that is highly dependent on generating business. If there is someone who needs to be in the lead of adopting new means of closing deals, it is the salesperson.
18 January 2017
One of the biggest contemporary challenges faced by Marketing & Sales departments this century is managing information. For every project, there are site offices then there are salespersons manning these offices. Each sales guy has his own set of leads. Each lead has his/her specific set of expectations. Expectations are varied and studying this variance in isolation becomes a headache for everyone.
17 September 2016
So you’ve decided to go live with a new campaign. Is it an online or offline one? Or is it an integrated campaign to ensure a 360° push to reach your potential customers?
22 June 2016
Sell.Do has benefitted over a 100 leading Real Estate firms, spread across geographies, by enhancing their customer management processes.
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