Reaching Out To The NRIs

Marketing   |   07 October 2020

Reaching Out To The NRIs

With the outbreak of COVID-19 worldwide, many sectors in the world market, including the Real Estate sector in India, have been deeply affected. The realty market is witnessing a paradigm shift which has led to questions such as- will it be a good time to invest in the Real Estate market? This still concerns the potential buyers to a great extent, leaving them in a total dilemma regarding their home buying plans.

Various customer surveys have been conducted over the past few months to gauge the home buying sentiments. It’s been commonly observed that people may have postponed their buying plans, but haven’t dropped them altogether. Home buyers are closely following the developments in Real Estate in order to take an informed decision. Expectations regarding price drops and offers are prevalent throughout the buyer segment. The Developers, on the other hand, are gradually getting their business back on track through sales and marketing automation tools like Sell.Do.

Adapting to the so-called New Normal, Real Estate Developers are devising innovative strategies to attract prospects and previous leads back to their projects. One particular target group that stands to benefit from all these developments is that of the NRI investors and buyers. Let’s have a look at some of the reasons that have contributed to the rise of NRI investment in Indian Real Estate market.

What is steering NRIs to invest back home?

NRI audiences are increasingly inquiring about Indian Real Estate Projects due to the following main reasons.

For a few dollars less!

One of the main reasons that make Real Estate investment a good decision for the NRIs is the Dollar appreciation against the Indian Rupee. The Dollar has been reported to be at its all-time high, which enables the NRIs with a choice of buying a property in India at lesser prices.

For the sake of security

Several NRIs considering the option of moving back to their homeland in the near-future have actively been indulging themselves in buying a property back home. The pandemic has made people overseas realise the importance of the security and assurance of owning a home. As per resources and recent activities, it is estimated that the NRI investment in Indian Real Estate will spike in 2021 and will hit the $13.1 billion mark.

For better investment prospects and profits

NRI interests and investments in Indian Real Estate have grown substantially since the introduction of RERA. The investment process is much more transparent and easy than before. Besides this aspect, NRIs also expect to bank upon the reduced prices and offers that Real Estate Developers would be offering.

How to engage this group?

With all the stats and data accumulated over the past few months, it is observed that NRIs from the USA, Canada, UK and UAE are intriguingly active to buy property in India. To engage a large number of people into this business, one of the best and most effective ways is through various digital means. Engaging more people can be easier with the use of a combined effort of ad campaigns, project websites, nurturing emailers, blogs, videos and other such promotional content. On acquiring leads, one of the best ways to nurture them is through virtual tours, video conferencing, and other social media channels. Using an Integrated Solution in the form of Sell.Do, one of the best real estate CRM, also helps engage your leads effectively.

Things to keep in mind for NRI audiences

While crafting their NRI engagement campaigns and strategies, Real Estate Developers have to consider geographical and behavioral aspects like different time zones, buyer profiles, languages and browsing tendencies. These eventually help to build up a robust NRI campaign setup that’s assured to deliver.


Sell.Do has been recognized to help the Real Estate developers and their associated channel partners to run successful campaigns on social media to attract customers for their properties. With the best Real Estate CRM Software provided by them, you can achieve your desired targets to reach your audience and make maximum profit for your Real Estate business.

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Comments (6)

Sell.Do - user-circle-solid  Rudra posted over 1 year ago

It is great to offer special offers for NRI

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Sell.Do - user-circle-solid  Chinmayi Paranjape posted over 1 year ago

Is there a way to capture leads from NRI audiences?

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Yes. Sell.Do's lead management platform allows you to automatically capture all leads coming in from various ad campaigns. - over 1 year ago

Sell.Do - user-circle-solid  namrata kamble posted over 1 year ago

good information about real estate. I love this topic and information

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Sell.Do - user-circle-solid  Mahesh posted almost 2 years ago

How can one plan better with the CRM, to engage with NRI leads/prospects?

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Sell.Do allows you to qualify and segregate incoming leads as per a variety of parameters. The platform features automated lead management making it easy for salespersons to engage with leads/prospects without any hassles. - almost 2 years ago

Sell.Do - user-circle-solid  Madhu posted about 2 years ago

Very insightful blog

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Sell.Do - user-circle-solid  Mehek posted about 2 years ago

Provides in-depth insights into how exactly the pandemic has impacted the industry, especially the mindset of NRIs.

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