They say, what goes out of sight goes out of mind. Reason why, you cannot risk going out of your prospects’ minds in today’s highly competitive market. While your rivals are trying to grab their attention, Sell.Do’s elaborate lead nurturing process not only keeps your project in their memory, but also helps in tipping their decisions in your favour. Be a pioneer in lead nurturing with Sell.do!
The buying cycle in real estate can take awhile, making it important to stay at the top of your lead's mind at all times. With Sell.Do's in-built drip marketing, you can set up a series of emails & SMSes to send to your leads every few days or more frequently, based on certain sales events.
Once you set up a drip, funnel analytics helps you understand how many leads are getting to every level of that drip. For example, if a lead gets marked as hot you send them an email - if they open that email, you send another one in 2 days and if that is not opened, you set up a follow-up call. At each level, its important to understand what percentage of leads are going further and how many are dropping off. The analysis helps you implement better strategies to ensure leads move further towards a sale.
Engaging with your marketing communication is an efffective representation of your lead's interest - or disinterest - in the end purchase. To ensure that the engagement with your drip campaigns reflects in the overall quality of the lead, Sell.Do uses analytics from your drip campaign to contribute to the lead score and give you a more holistic view of a lead's potential.
You can set up automated communication that gets sent out to leads in your pipeline and helps build recall. This is especially useful when the salesperson may not be interacting with the lead as much as needed. For example, you can automate a thank you & feedback email after a site visit, or send an automated discount offer if the lead is in the final stages. It's the little touches at the right time that make a difference!
Sometimes, when you are running nurturing campaigns or sending out emails to leads, they come back to your website - perhaps, for example, to watch a walkthrough video. And so, how they interact with your website once they are in the buying journey should also influence their lead score. These interactions automatically add to their lead score and help show the salesperson that the lead is hot and they need to get in touch.