IRIS Launch Platform

Immersive VR / AR Tours

Bring the project to life with 2D/3D digital views and VR/AR walkthroughs — so buyers commit even before the show flat is ready.

app.sell.do
Immersive tourB-1204 · 3 BHKShareVirtual walkthroughno site visit neededLiving · 18×12KitchenBed 1Bed 2You are here · drag to look aroundDay lightNightFurnishedBare shellWhat it changesNRI and out-of-city buyers canchoose a unit before they fly in.31% of launch-day bookingsEngagementTour opened1,284Unit shortlisted527Site visit booked282Every view is attributed to the lead, so you know which unit they lingered on.

What launch day usually looks like

The buyer who lives in Dubai, or in a city three hours away, cannot walk the flat. They are asked to commit a crore and a half on the strength of a rendered image and an agent's description of the light in the afternoon. Most of them wait until they can visit — and by the time they can, the unit they wanted has gone.

How IRIS runs it instead

IRIS gives every unit an immersive tour the buyer can walk at their own pace: the actual floor plate, the actual view from that floor, day light and night, bare shell and furnished. They shortlist before they fly in. Every view is attributed to the lead, so the agent knows which unit they lingered on before the call begins.

How it works

Immersive VR / AR Tours, step by step

  1. 12D/3D project views
  2. 2VR/AR virtual tours
  3. 3Interactive unit selection
  4. 4Gamified sales collaterals

Walk the actual floor plate, from anywhere — and the agent sees which unit held their attention.

What you get

Built for launch-day load

  • 2D/3D project views
  • VR/AR virtual tours
  • Interactive unit selection
  • Gamified sales collaterals
Jarvis AI

Jarvis reads the walkthrough

Jarvis surfaces which units a buyer returned to and how long they spent in each room, so the follow-up starts from what they were actually drawn to rather than from a script.

31%
Of launch-day bookings from remote buyers
22%
Of tours convert to a booked site visit
Per-lead
Attribution on every unit viewed

Frequently asked questions

Floor plans and either photography of the completed sample flat or the project's 3D assets. For pre-construction inventory the tour is generated from the model; for ready inventory it is captured on site.

See Immersive VR / AR Tours on your next launch

Book a 30-minute walkthrough against your own tower, inventory and launch plan.