Advantages Of Using Marketing Automation In Combination With A CRM

CRM   |   Updated on: 03 June 2024

Real Estate marketing has become a competitive field. Today, marketers need technology-driven tools like CRM marketing automation software to effectively handle marketing requirements.

Therefore, it is vital that we gauge the importance of marketing automation to make the entire lead management process, across the sales funnel, very efficient.


Integrating marketing automation in CRM would help you accelerate your lead lifecycle as you get precise analysis and insights on all leads in one place.

Benefits of combining CRM and marketing automation

A well-designed CRM marketing automation software would prove to be the game-changer in Real Estate marketing for obvious reasons. Let us figure out some of the most significant operational benefits your organisation would experience.

  1. Excellent Teamwork

    One of the most important benefits of marketing automation combined with CRM is to bring your sales and marketing teams on the same track. The sales team would be aware of the recent communication with useful leads.
    So, your sales team would have the advantage of prioritising their action plans for meaningful follow-ups. This factor adds to the overall efficiency of your Real Estate marketing efforts.

  2. Consistency in Your Business Communication

    The best CRM marketing automation software serves as an efficient platform to cater to your business communication needs. Thus, your organisation can attain the utmost consistency in business communication through a wide variety of modes such as email, SMS and WhatsApp.

    For instance, your Real Estate CRM software offers campaigns-wise insights, bringing together all your interactions with a particular lead. So, your sales team succeeds in managing different stages of communication throughout the sales funnel.

  3. Achieve Higher Conversion Rates

    As you get the features of marketing automation services in your CRM, your sales team can manage leads effectively. Your sales team would be able to crack the deals by taking the right steps at the right time.
    An effective CRM software simplifies your journey through the sales funnel, increasing your conversion rate. Thus, your marketing efforts would bring better results by adopting modern technology to faster respond to clientele.

  4. Command Over Your Leads

    A Real Estate CRM software keeps track of all the lead activities seamlessly. So, your sales team would get an idea about which lead to chase first with just a few clicks on any device.
    Thus, your organisation would achieve more in less time. This factor certainly adds to your profitability.

Choosing a CRM for your real estate needs

Though there are many CRM software solutions integrated with marketing automation, Sell.Do is a CRM specifically designed for Real Estate. It is the prefered CRM solution in the Real Estate marketing industry, trusted by over 600 clients to date, as it uniquely combines CRM features with marketing automation.

Equip your sales and marketing teams with the most trusted marketing automation software for consistent business growth. Enquire for a demo today!

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Comments (4)

Sell.Do - user-circle-solid  Amar posted about 3 years ago

Well-written and insightful!

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Sell.Do - user-circle-solid  Hitesh Sharma posted about 3 years ago

Does this really help in boosting team productivity?

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Yes, absolutely. With marketing automation, leads can be automatically assigned to individual sales reps as per their skills and capabilities, making your entire team more effective. - about 3 years ago

Sell.Do - user-circle-solid  Santoshi posted about 3 years ago

If a marketing automation tool is used separately, will it deliver the same results?

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No. A crm combined with marketing automation seamlessly marries your database, lead management and lead generation, giving a stronger grasp on your entire funnel. - about 3 years ago

Sell.Do - user-circle-solid  Ankit posted about 3 years ago

Is marketing automation a part of every CRM software?

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No. In fact, many leading CRMs don't offer this feature. Sell.Do is a unique crm that offers marketing automation as a separate feature. - about 3 years ago

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