Latest Insights on How to Increase Lead Qualification with the Right Touchpoints 

Sales   |   Updated on: 02 February 2024

Have you ever wondered how to optimise the real estate lead generation touchpoints and increase lead qualification? From surveys to, phone calls, email, Adwords, and social media platforms, there are many innovative strategies for figuring out the perfect customer journey for your conversion goals.

That's why your marketing efforts need to display expertise or strength of some kind.

If your goal is to generate more qualified leads from your touchpoints, take a moment and read this blog to find out how to improve lead management!

Types of Lead Generation:

First, let's see the ways through which companies generate leads:

  1. Inbound Lead Generation:

    Inbound Lead Generation

    Inbound lead generation is about getting your target audience to take the first step in engaging with your company. This can be done through various means, such as providing valuable content that speaks to their needs, offering virtual tours or videos of your property, or simply making it easy for them to get in touch with you.

    The key is ensuring that whatever method you use to generate inbound leads will resonate with your real estate leads and give them a reason to learn more about your company property. Once you have their attention, you can then start working on nurturing those leads into becoming customers.

  2. Outbound Lead Generation:

    Inbound Lead Generation

    Outbound lead generation proactively reaches out to potential customers to convert them into leads. This can be done in several ways, including through email, cold calls, or direct mail.

    It can be a great way to reach new customers and improve lead generation. However, it's important to remember that not all leads are created equal. Targeting your efforts towards high-quality information that will likely convert customers is essential.

  3. Optimising the Right Touchpoints:

    You must first understand how your leads interact with your brand to optimise touchpoints. This means conducting research and mapping out the customer journey. Once you clearly understand the customer journey, you can identify which real estate lead generation touchpoints are most important for lead generation and conversion.

    There are a few ways to optimise touchpoints:

    • Make sure all touchpoints are working efficiently and effectively
    • Use automation to scale personalised interactions
    • Create dedicated landing pages for each touchpoint
    • Make it easy for leads to convert at each touchpoint with a strong call-to-action (CTA)
    • Nurture your leads throughout the entire customer journey
  4. Sending the Right Emails:

    The average person receives 121 emails per day. If you want your email to stand out, you must ensure you're sending the right ones.


    Once you have a high-quality list and a well-crafted email, it's time to focus on deliverability. This means making sure your emails actually make it into people's inboxes. Start by using a reputable email service provider and monitoring your open and click-through rates. Make sure to give them enough reasons to click on the buttons in the email.

  5. Optimise website content with the right CTAs:

    If you want to increase the number of qualified leads coming through your website, ensure you're using the right call-to-actions (CTAs). CTAs are one of the most critical elements on your website and can be the difference between real estate leads taking action or not. There are a few things to keep in mind when creating CTAs:

    • Use Actionable Language - Clear and encouraging
    • Use contrasting colours - Use colours that contrast well
    • Keep it simple - Don't overcrowd it with too much text or options.

    By following these tips, you can increase the number of qualified leads on your website.

  6. Enticing with Offers & Lead Magnets:

    Enticing with Offers & Lead Magnets

    Having touchpoints aims to create a system that moves real estate leads through your sales funnel quickly and efficiently. Adding the right offers and lead magnets can improve lead generation while also moving them more quickly towards a sale.

  7. Invest in a CRM for Easy Management:

    Invest in a CRM for Easy Management

    If you want to increase lead qualification and improve your sales process, investing in CRM software for real estate is a significant step. Real estate CRM software can help you track your leads, contact information, and communication history with your brand.

    When it comes time to qualify a lead, this information can be precious - you'll have a good idea of whether they're interested in what you're selling and how best to approach them.

  8. Deliver Great Post-Sales:

    Deliver Great Post-Sales

    To increase lead qualification, you need to provide excellent post-sales services. This means delivering on your promises, responding to customer inquiries promptly, and providing high customer service. Doing this will create a lasting impression with your leads and customers, which will help build trust and increase lead qualification rates in the long run.


In Conclusion:

By now, you should have a good understanding of how to increase lead qualification with the right real estate lead generation touchpoints. Remember that the key is creating a seamless customer journey that guides real estate leads through your sales funnel without hiccups. By doing so, you'll be able to close more deals and grow your business exponentially.

Real estate developers and brokers can take advantage of real estate CRM software Sell.Do for optimising all their customers' touchpoints.

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