How Right Platform Integrations Can Help Optimize Your Marketing and Sales in Real Estate

Marketing   |   Updated on: 28 December 2023

In the world of real estate, marketing and sales go hand in hand. However, you need the right fusion of these two entities to drive success in the modern world. That’s where CRM integration come into the picture; they optimize your efforts and achieve success for you.


With technology advancing rapidly, there are endless opportunities for integrating various tools and systems to streamline processes and increase efficiency.

Let’s see how real estate integration can help take your marketing and sales strategies to new heights in the real estate industry.

  1. Property Portal Integrations:

    There are a number of different property portals that agents and brokers use to manage their listing, each with its own unique features and benefits. Some of the prominent examples include magicbricks, 99acres, commonfloor, and much more.

    Developers, agents, and brokers can streamline their marketing and sales efforts with real estate CRM integration.

    The integration saves time and the hassle of managing every single portal manually and presents a single unified channel for management.

    In addition, they can also better target potential buyers and sellers, which can lead to more closed deals.

  2. Lead Capture Integrations:

    Lead capture integrations make it easy to add new leads to your database and keep track of their contact information. By syncing your CRM with your website forms, you can automatically capture new leads as they come in. And by integrating with social media platforms like Facebook and LinkedIn, you can easily collect leads from your followers and connections.


    Email integrations make it easy to stay in touch with your leads without having to remember to add them to your list manually. By integrating with an email platform like Mailchimp or SendInBlue, you can automatically add new leads to your email list and send them targeted content to keep them engaged until they're ready to buy.

  3. ERP Integrations:

    ERP systems are the backbone of many businesses and can be extremely helpful for real estate companies. Integrating your ERP system with your other business applications allows you to automate many tasks essential to your marketing and sales processes.

    For example, you can use integration to automatically update your contact lists in your CRM system whenever a new lead is generated in your ERP system. Or you can use integration to automatically generate invoices in your accounting system whenever a sale is made in your CRM system.

    CRM Integration like these can save you a lot of time and hassle and help ensure your marketing and sales processes run smoothly and efficiently.

  4. Payment Gateways Integrations:

    The best real estate platforms will offer a range of payment gateway integrations to help you streamline and secure your transactions. With the right payment gateway integration, you can enable buyers to make deposits and pay for their purchases directly through your website or app. This can save you a lot of time and hassle in managing payments manually. Plus, it can help speed up your customers' overall buying process.

    When completing sales in real estate, check out the available payment gateway options: CashFree, Razor pay, PayPal, PayU, Bill desk, CCAvenue, and more. This can significantly affect how smoothly your transactions go and how quickly you complete transactions.

  5. Google Calendar, Zoom, and Microsoft Teams Integration:

    Integrations with Google Calendar, Zoom, and Microsoft Teams can help optimize your real estate marketing in a number of ways:

    • Help you stay organized and on top of your prospects and clients

    • Help you communicate more effectively with your team

    • Help you close more deals by giving you more visibility into your prospects' schedules and preferences

  6. Live Chat & Chatbots Integrations:

    Providing immediate responses to customer inquiries can create a more seamless customer experience, ultimately leading to more sales.

    • First, live chat and chatbots can help you improve your customer service. By providing instant answers to questions and concerns, you can keep potential buyers engaged by collecting contact information from visitors to your website or other platforms.

    • Second, they can help you automate your marketing and sales processes. For example, you can also use live chat to close deals by providing instant quotes or answering questions about specific properties.

    • Third, they can help you track data and analytics related to your marketing and sales efforts.

In Conclusion

Right CRM integrations in place can provide incredible opportunities for success when it comes to real estate marketing and sales. With suitable systems, teams can access data-driven insights that increase efficiency and accuracy throughout their operations. By ensuring adequate real estate integration solutions, businesses can maximize their return on investment while ensuring customer satisfaction is always at its highest level.

Leave a comment

Your comment has been submitted for approval.
Error : Please fill all the details Properly.

Comments (0)

Be the first one to comment.
Grow Your Business 5X
With Sell.Do
India’s Only Complete, End-to-End Real Estate Solution
Building i Man Arrow Growth
Try Sell.Do
India’s Only Complete,
End-to-End Real Estate Solution
An all-in-one platform for real estate developers, brokers, and channel partners to sell more & grow faster with sales & marketing automation.