Resuming Real Estate Brokering Post COVID-19

Marketing   |   Updated on: 23 January 2024

Real Estate has taken a hit during the COVID-19 situation. There has been a drastic change in the buying patterns, and sales in metro cities have become affected considerably. Although people haven’t entirely given up on their property buying plans, they are realigning their preferences and budgets based on economic uncertainties.

The Ups and Downs in Real Estate

COVID-19 has been a testing time for Real Estate Brokers as much as they have been for Real Estate Developers. However, many Brokers have still managed to keep things optimistic. The need for the best real estate CRM can be felt now more than ever.


A silver lining during these times has been the change in perception regarding renting and buying a property. After spending extended hours homebound, people have realised the need for owning or renting a quality property in well-designed projects located in prime areas. So, some firms and individual brokers have managed to understand this behaviour and tap this particular market segment.

This opportunity, however, comes with its own set of challenges for Real Estate Brokers. As the pandemic is still going on, people are wary of in-person interactions or actual site visits. The apprehensions and precautions will continue after the market gets back to normal as well. Preference for online experiences and transactions will apply in the case of Real Estate brokers too.

Here are some ways in which Real Estate brokers can tackle the current situation and be ready to make better profits post COVID-19.

  1. Know who to target

    You need a cumulative list of potential buyers, renters and sellers so that you can identify the type of leads to focus on. From the database that you have collated during your experience in the field, look for people who might be interested to work with you in finding the right property for them.

  2. Engagement is the key

    Staying in touch with your clients can do the trick. With those clients whose deals are already closed, you should get back to them for a follow-up call and feedback. Reassure that you are equipped to align the sellers with the right buyers. Maintaining this rapport will motivate them to recommend your services to their friends and family members looking to buy a property. You should also make it a point to stay in touch with potential buyers who are likely to close a deal soon after the situation gets slightly better.

  3. Work on your marketing skills

    Improve the listings you post on social media pages and keep strengthening your social media presence. To overcome limitations like the inability to visit the property in person, curate walkthrough videos in the property and crisp images. This will create a strong impression on potential clients.

Technology, therefore, plays a critical role in helping Real Estate brokers and firms maintain their position in the market. To find the right window for making sales happen and to get the best deals, technology can be just the right assistance you need.

So, if you are a Real Estate Broker or work in a firm, now is the time to make use of a reliable Real Estate Broker CRM like Sell.Do. Sell.Do can improve your marketing campaigns significantly and make it easier to stay connected with potential clients. Hence, when the situation clears, you will be able to get back on track, much more profitable than ever before. Get in touch with Sell.Do today to revolutionize the way you manage your Real Estate deals.

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Comments (3)

Sell.Do - user-circle-solid  Pihu posted over 3 years ago

Would like to know more about the Sell.Do broker module

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You can visit this link for more info - over 3 years ago

Sell.Do - user-circle-solid  Abeer posted over 3 years ago

How exactly a CRM makes the sales/conversion process easier for brokers?

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A Broker CRM like Sell.Do makes it very easy to convert prospects. First of all, Sell.Do's Broker module allows Brokers to create personalized domains and list properties. Then, it allows them to automate lead capture, pipeline management and database management, ensuring that they never lose out on leads when capturing leads across platforms like Magicbricks, 99acres, etc.) - over 3 years ago

Sell.Do - user-circle-solid  Koushik posted over 3 years ago

Nicely written and the information is helpful

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