Enabling intelligent lead management

For high-volume sales with Intelligent Real estate Interface for Sales (IRIS)




320 Cr.

Worth Inventory Moved



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Sprawling across 400 acres, Amanora Park Town is India's first privately managed township, self-sufficient in all civic amenities. It takes a holistic approach to offer a complete living infrastructure with all the essentials within the township.

With 280+ awards to its credit, Amanora is India's most awarded township and is a benchmark that redefines township living. Amanora was now launching a new project called Amanora Gold Towers, for which they made use of Amura's IRIS.

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Challenges Faced By Amanora Gold Towers
Homebuyer Challenges

Maintaining high sales velocity throughout the launch phase of Amanora Gold Towers

Streamlining high Lead volume in one place and pushing them towards further action

Ensuring that the sales team uses consistent communication for payment plans, cost sheets and pricing

Ensuring minimum drop-offs in the sales cycle


Using IRIS, we made the entire lead-tracking and lead-nurturing processes more efficient and faster, enabling sales reps and channel partners to target prospects with highly effective marketing collaterals and close bookings faster.

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Amanora’s Gold Tower launch was already a much-awaited one. The walk-ins by the Park Town residents itself was very high due to interest in a new property within the township.

Sell.Do - circle background Sell.Do-Manual Inventory Coordination

IRIS enabled the sales team to handle the high volume as manual inventory coordination was not required.

Sell.Do - circle background Sell.Do-Facilitated Real-Time Booking

It also facilitated real-time booking, hence resolving the problem of double bookings.

Sell.Do - circle background Sell.Do-IRISs Notification Engine

In the past, Amanora had faced the dilemma of losing out on certain customers mid-way during the sales cycle. However, to solve this, IRIS’s notification engine was in constant touch with customers to ensure that the pressure to complete transactions was kept up.

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Due to all these functions on IRIS, all massive paperwork of the past was avoided.


blockings converted to confirmed bookings in just 15 days


bookings during launch week

320 Cr.

worth inventory moved in 15 days


or fewer drop-offs


requests of swapping of units handled seamlessly with a single click

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