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Here’s how CasaGrand Sales & Marketing Team Efficiently Reduced Their Marketing Cost By 50%

CasaGrand Case Study

400

Bookings In A Month

70,000 Interactions

Managed Monthly

50% Bookings

Done From CRM Data

Marketing & Sales Efficiency

Increased By 50%
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Overview

Real Estate buying pool is limited and buying cycle is long and fluctuating. Once the buyer postpones the buying decision, they don’t re-think for at least a year. After a year’s time when they are back in the buying cycle, developers have to reach out to them with offerings and updates from scratch. This in-turn increases the marketing and nurturing cost.











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Challenges Faced By CasaGrand

Homebuyer Challenges

Real Estate marketing costs constantly rising

High competition in the market which gives more choices to customer

Staying on top of customer’s preference in their buying cycle with constant connect

Approach & Solution

CasaGrand team has been doing a commendable work in building a connect with their prospects since last 7 years. Their team of 455 agents makes 150 calls on a daily basis via Sell.Do

Sell.Do - circle background Sell.Do-Homebuyers Viewed Online

This is tracked on Sell.Do and based on interaction rate, the prospects are automatically given a score - lead scoring

Sell.Do - circle background Sell.Do-Sales Funnel

Based on the scores, CasaGrand agents can prioritize the right leads for converting them

Sell.Do - circle background Sell.Do-Virtual Interactions

Besides this, a strong drip nurturing set-up helped in keeping the prospects engaged on multiple fronts like emailers, sms, whatsapp

Sell.Do - circle background Sell.Do-Channel Partner Collaboration

They made the most efficient use of Sell.Do to not just stay engaged with their prospects but also made the drip nurturing so efficient that they are able to get 50% sales with their re-engaged leads.

Results

400 Bookings

In A Month

70,000 Interactions

Managed Monthly

50% Bookings

Done From CRM Data

Marketing & Sales Efficiency

Increased By 50%

Transform your real estate business with Sell.Do

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