Smart real estate sales
via end-to-end funnel automation Sell.Do | IRIS

Reduced human dependency | Improved lead tracking | Hassle-free sales with automated processes

Booking cost Price/Unit


Super-hot leads


Site visit conducted


Bookings in 3 days

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A smart lifestyle in Bengaluru!

Embassy Edge, a project by the leading real estate development firm Embassy Group, introduced India’s first Alexa-enabled homes, designed to cater to millennials with new-age mindsets. From unlocking doors to ordering groceries, these smart homes aim to bring convenience to everyday lifestyle with the voice of technology.

This project stands as the perfect amalgamation of smart technology, smart design and smart location, offering a one-of-a-kind lifestyle experience in prime Bengaluru.

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Challenges Faced By Embassy Group
Challenges Faced By Embassy Group

Management of high lead volume

This was perhaps the most significant challenge at hand. While there was a lot of interest generated from ad platforms and website, there was no organized method in place to map the buyer intent, bucket the leads as per their buying potential and track their progress in real-time.

New project launch

Since it was a completely new launch, the brand needed to build a strategy from the ground up to generate qualified leads, create a lead nurturing and lead scoring methodology and plan their entire media for ad communication.

Pushing leads for conversion

Even after identifying a considerable volume of ‘qualified leads’, the team was facing major difficulties in driving the leads to take significant actions like scheduling site visits or making a booking.

Our Approach

We developed a holistic strategy that involved automating the entire sales funnel and channelpartner management process via our in-house tools Sell.Do & IRIS

Our Approach


A dedicated CRM for real estate, offering 360-degree capabilities in lead nurturing, sales management, booking management and team collaboration.


A custom-designed channel partner management portal to handle end-to-end operations; From channel partner onboarding to collaboration, along with handling channel partner incentive communication and payouts.

Initial measures
Initial measures

Exclusive event for channel partners

An exclusive meet was held to do a soft launch of the project and to educate channel partners about its one-of-a-kind lifestyle offering. Also, the event was hosted to create a buzz across the channel partner network in the region.

Call centre training

In order to keep customers interested in the project and not lose qualified leads, we developed an extensive training program which taught the sales team to have organic conversations with leads, rather than reading scripts off prompters. We developed detailed scripts as well which helped them take cues and offer the right information to the lead in the context of the questions asked.

Digital campaign

A digital campaign was devised for a 360-degree marketing of the project. This included creating a concept which was adapted into multiple ad communication formats, for a cohesive branding experience.

• Teaser phase - In this phase, we developed communication that created an aspiration for living a smart life in prime Bengaluru, while not giving away much details of the project. The communication was executed on select ad platforms to build awareness and generate leads, along with collecting data via lead forms and in-ad questions.

• Launch phase - After successfully executing our teaser campaign, we studied the data collected from various ad platforms to understand how the audiences were interacting with our communication and how we could develop a more targeted approach to announce the launch of our project Based on this study, we developed new communication which connected to the audiences at a more personal level, strongly invoking their desire to live a smart life while instilling trust about the brand and its legacy. We devised a full-funnel approach to capture leads from all popular ad platforms and nurture them in a systematic method which involved developing an intent mapping model, specific lead buckets and a lead scoring model

Our journey to automating the sales
funnel & maximizing bookings

Sell.Do - circle background Extensive call centre training

Extensive call centre training

From prompting the customer with the right set of questions to giving in-depth walkthroughs of the project with complete finesse, our experts trained the internal sales team to foster organic conversations which generated genuine interest.

Sell.Do - circle background Channel partner event

Channel partner event

Channel partners from various backgrounds were invited and were given a comprehensive download of the project, along with introducing them to our portals

Sell.Do - circle background Soft launch

Soft Launch

Creating a buzz in the market about the one-of-a-kind lifestyle in Bengaluru, gauging interest and demand.

Sell.Do - circle background Portal Maid Live

Portal made live

Sell.Do integrated with the website and made ready for automatic lead capture from various ad platforms. Project setup done on IRIS for channel partner onboarding.

Sell.Do - circle background Call centre made live

Call centre made live

Sell.Do integrated with the website and made ready for automatic lead capture from various ad platforms. Project setup done on IRIS for channel partner onboarding.

Sell.Do - circle background Internal training on portal

Internal training on portal

Complete training for all major functionalities and features of Sell.Do & IRIS conducted for sales members and channel partners.

Sell.Do - circle background Portal open to all channel partners

Portal open to all channel partners

Started the onboarding of channel partners on IRIS with complete KYC, along with aligning their financial details.

Sell.Do - circle background Main campaign made live

Main campaign made live

Developed a more targeted approach to announce the launch of our project, based on learnings from soft launch.


Booking cost Price/Unit


Super-hot leads


Site Visit Conducted


Bookings in 3 days

Transform your real estate business with Sell.Do