Embassy Edge, a project by the leading real estate development firm Embassy Group, introduced India’s first Alexa-enabled homes, designed to cater to millennials with new-age mindsets. From unlocking doors to ordering groceries, these smart homes aim to bring convenience to everyday lifestyle with the voice of technology.
This project stands as the perfect amalgamation of smart technology, smart design and smart location, offering a one-of-a-kind lifestyle experience in prime Bengaluru.
We developed a holistic strategy that involved automating the entire sales funnel and channel
partner management process via our in-house tools Sell.Do & IRIS
• Teaser phase - In this phase, we developed communication that created an aspiration for living a smart life in prime Bengaluru, while not giving away much details of the project. The communication was executed on select ad platforms to build awareness and generate leads, along with collecting data via lead forms and in-ad questions.
• Launch phase - After successfully executing our teaser campaign, we studied the data collected from various ad platforms to understand how the audiences were interacting with our communication and how we could develop a more targeted approach to announce the launch of our project Based on this study, we developed new communication which connected to the audiences at a more personal level, strongly invoking their desire to live a smart life while instilling trust about the brand and its legacy. We devised a full-funnel approach to capture leads from all popular ad platforms and nurture them in a systematic method which involved developing an intent mapping model, specific lead buckets and a lead scoring model
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