Embassy Group is one of India’s leading Real Estate Developers who commenced their operations in 1993 and have developed 45 million sq. ft. of Commercial, Residential, Retail, Hospitality and Industrial Warehouse spaces. They hold an extensive land bank of 1,000 acres across the country. Embassy Group, known for its luxury and ultra-luxury projects, launched Embassy Edge - Smart Homes powered by Amazon Alexa.
This was an exclusive tie-up between Amazon and Embassy Group to provide Smart Homes to the Millenials and aspirational smart home buyers. The first phase of the project consisted of 800 apartments that were launched in the township of Embassy Springs. They launched Embassy Edge with Amura's IRIS. This was the first time when a complete end-to-end online buying process was implemented in Real Estate.
Lack of human resource to cater to the flow and the response that was anticipated during the launch
No real-time inventory availability with sales taking place in NRI markets, RI markets and on site
Solving Channel Partner lead conflict as they were driving major sales
Shortening the sales cycle by reducing multiple conversations with the sales team
Pushing people for site visits as the project was located 30 kms outside the city
Using IRIS, we implemented a streamlined sales and marketing workflow which empowered sales reps
and channel partners to have easy access to critical resources and close bookings with minimal steps.
bookings within 1 month of launch with a ground team of only 7 people
bookings in the first 3 days
Channel Partners registered in a hassle-free way without human intervention
of people first paid the blocking amount online and then visited the site
Leads were able to access information seamlessly