Bringing about India's first Zero-touch, Digital-only Project Launch

Mahindra Happinest® Case Study

10000+

Leads Managed

250+

Virtual Meetings Per Day

300+

Bookings in 3 Weeks

0

Physical Site Visits

Overview

The Covid-19 pandemic caused homebuyers to prioritize health over everything else. Due to which, they became hesitant to visit sites in person. Although much of the product research was happening online, the final purchase was dependent on a site visit. The crisis marked the need for digital transformation and Mahindra Lifespaces became an early adopter. The company realized that it was the need of the hour to enable end-to-end online sale of homes, and so, they approached Sell.Do.

Mahindra Happinest® launched its newest project, Happinest Palghar by leveraging Sell.Do. For the first time in Indian Real Estate, the entire sales process was completely digital. It was executed with a mobile-first technology platform designed exclusively for Mahindra Happinest, which dismissed the need for face-to-face meetings and physical visits, thereby offering their customers a safe and convenient buying experience.

Mahindra Happinest Logo
Mahindra Laptop Image
Challenges Faced By Mahindra Happinest®
Homebuyer Challenges
Homebuyer Challenges

Homebuyers were hesitant or unwilling to visit sites in person due to health risks

Family members were unable to participate in the traditional buying process due to safety concerns, which was preventing buyers from making a collective family decision while buying

Late adopters of technology found online portals and tools difficult to use, which created a need for an easy-to-use online sales platform

Sales Challenges
Sales Challenges

Mahindra Lifespaces needed a technology solution that could facilitate end-to-end digitization of sales, marketing automation, virtual site visits, e-payments, and post-sales.

Generic Customer Relationship Management (CRM) tools were not suitable as they missed out on critical features and functionalities which are inherent to Real Estate.

Traditional sales made it difficult to engage digital natives and emerging homebuyer segments like millennials and NRIs.

Channel Partner Challenges
Channel Partner Challenges

It was difficult to collaborate remotely with in-house sales teams and channel partners without proper technology.

Channel partners found it difficult to align with the developers’ sales strategy, often due to workforce or other bandwidth issues.

Mahindra Lifespaces was unable to track in-house sales and channel partners in real-time or access reports.

Managing commissions of channel partners was a tedious job in offline formats.

Solution

With Sell.Do, Mahindra Happinest challenged conventional thinking and proved that homes can indeed be sold entirely online! Here's a simple representation of the entire process:

Homebuyers viewed ads online and registered information

Relevant target segments were engaged and pushed through the sales funnel via lead-nurturing campaigns

Virtual Interactions with interested homebuyers via video conferencing and Slideshare.

Channel Partner collaboration was made seamless with easy inventory tagging, digital walkthroughs, online meetings and slotting

Homebuyers were provided a safe and convenient project viewing experience through virtual walkthroughs

Customers could see select apartments of choice, view floor plans, pricing and other information in real time

Booking process was simplified with online KYC verification, e-documentation and e-payments

Results

Sell.Do helped Mahindra Happinest successfully transition from a traditional model to a digital model for the launch of Happinest Palghar. Through its innovative solutions, Sell.Do delivered results for Mahindra Happinest at a time when a global pandemic had disrupted the entire Real Estate industry.

10000+

Leads Managed

250+

Virtual Meetings Per Day

300+

Bookings Done in 3 Weeks

0 Physical

Site Visits Conducted

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