Must-Have Digital Marketing Features In A Real Estate CRM

CRM   |   20 January 2021

Must-Have Digital Marketing Features In A Real Estate CRM

A customer relationship management (CRM) software helps any business interact better with their customers. Real-estate developers can opt for a general-purpose CRM software or opt for Real Estate CRM software made specifically for the industry.

How are CRM tools for Real Estate different from generic ones? Here’s a quick look at the best real estate CRM features must feature.

  • Features That Help Run Campaigns

    This is something that every CRM has to have for Real Estate. There should be features that help run, analyze and optimize campaigns and provide high lead response rates. Real Estate CRM software like Sell.Do can help track both online and offline campaigns. The CRM software can set up email campaigns, and build web forms for lead capture.

  • Features That Facilitate Contact Management

    One of the basic but most essential CRM features should be that the software can collect and help manage contacts. Maintaining such databases can be a complicated task using basic tools like MS Excel. A CRM software for Real Estate developers also allows for instant communication right from the CRM.

  • Features With Social Media Compatibility

    The CRM software must also include integrations with social media platforms like WhatsApp, Twitter, Facebook and Instagram. This feature can help manage all social media communications and track metrics in one place.

  • Features That Provide Data Analytics

    Analytics can help a Real Estate developer take better decisions towards their sales as well as growth plans. With stock and customer analytics and reports generation, they can know how their sales and marketing processes are performing, in which area they lack, and what needs to be improvised. Sell.Do CRM for Real Estate collects data and provides metrics, reports of all such as cost per lead, time-line based performance and so much more.

  • Features That Enable Mobility

    Many clients and salespersons interact with partners and other stakeholders on the go. In such times, smartphones come in handy as it is not always possible to work on a laptop.

  • Improves Communication

    When senior management and employees have access to the same data and metrics to interpret, there is better collaboration between them to identify pain areas and find common grounds to solve them. This is a significant advantage as having access to accurate information can help build trust within the organisation.

Sell.Do is a real estate CRM for developers in India that has all these features, and is the recipient of Realty+ Award for Best PropTech-2020. Sell.Do doesn’t just include marketing automation, but it can also effectively automate sales and post-sales functions. Schedule a demo today to get a hands-on experience of Sell.Do.

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Comments (9)

Sell.Do - user-circle-solid  shikha shinde posted 8 months ago

I like the information which is shared in this blog about the digital marketing company Must-Have Digital Marketing Features In A Real Estate CRM Features That Help Run Campaigns, features with social media compatibility, and improves communication with the customers. Thanks for sharing!

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Sell.Do - user-circle-solid  Neerendra Borra posted 9 months ago

Thanks for sharing this informative article. Digital Marketing is expanding massively and is implemented in various industries and businesses to grow and help brands reach their audience. Real estate too, is nowhere behind. Properties that were once considered something only elite and well-to-do invested has now become a common affair which now has expanded the target market for real estate. I came across your blog and found it very useful.

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Sell.Do - user-circle-solid  WebIRDigital posted 10 months ago

I really like the information which is shared in this blog about the digital marketing company Must-Have Digital Marketing Features In A Real Estate CRM Features That Help Run Campaigns Features That Facilitate Contact Management Features With Social Media Compatibility Features That Enable Mobility Improves Communication

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Sell.Do - user-circle-solid  Nagma posted about 1 year ago

Good information on CRM marketing features.

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Sell.Do - user-circle-solid  Jasmin posted about 1 year ago

CRM is an imperative for all real estate brands in todays time.

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Absolutely. A CRM like Sell.Do expands the horizons of targeted marketing due to its in-depth reporting features and traffic analysis on leads generated. - about 1 year ago

Sell.Do - user-circle-solid  Chinmayi Paranjape posted about 1 year ago

Can a lead management software be as effective as a CRM, in this context?

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Of course not. A CRM with marketing features offers end-to-end management of your lead campaigns i.e. from ad posting to lead nurturing and booking completion. On the other, a lead management software will only help in capturing leads and storing them as per various criterias. - about 1 year ago

Sell.Do - user-circle-solid  Payal posted about 1 year ago

This drastically improves communication with customers.

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Yes. As a real estate brand, you will have accurate insights using which you can engage with customers and get them prompted at various touch points. - about 1 year ago

Sell.Do - user-circle-solid  Laxmi posted about 1 year ago

What is the cost per lead metric?

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This metric gives you an exact idea of how much you are spending behind generating each lead in your paid ad spends i.e. lead acquisition cost or customer acquisition cost if the deal goes through. - about 1 year ago

Sell.Do - user-circle-solid  Prashant posted about 1 year ago

How can a brand integrate various analytics platforms, like facebook analytics, with crm?

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Sell.Do offers special APIs to seamlessly integrate well-known analytics dashboards to procure data and generate insightful reports. - about 1 year ago