A customer relationship management (CRM) software helps any business interact better with their customers. Real-estate developers can opt for a general-purpose CRM software or opt for Real Estate CRM software made specifically for the industry.
How are CRM tools for Real Estate different from generic ones? Here’s a quick look at the best real estate CRM features must feature.
1. Features That Help Run Campaigns
This is something that every CRM has to have for Real Estate. There should be features that help run, analyze and optimize campaigns and provide high lead response rates. Real Estate CRM software like Sell.Do can help track both online and offline campaigns. The CRM software can set up email campaigns, and build web forms for lead capture.
2. Features That Facilitate Contact Management
One of the basic but most essential CRM features should be that the software can collect and help manage contacts. Maintaining such databases can be a complicated task using basic tools like MS Excel. A CRM software for Real Estate developers also allows for instant communication right from the CRM.
3. Features With Social Media Compatibility
The CRM software must also include integrations with social media platforms like WhatsApp, Twitter, Facebook and Instagram. This feature can help manage all social media communications and track metrics in one place.
4. Features That Provide Data Analytics
Analytics can help a Real Estate developer take better decisions towards their sales as well as growth plans. With stock and customer analytics and reports generation, they can know how their sales and marketing processes are performing, in which area they lack, and what needs to be improvised. Sell.Do CRM for Real Estate collects data and provides metrics, reports of all such as cost per lead, time-line based performance and so much more.
5. Features That Enable Mobility
Many clients and salespersons interact with partners and other stakeholders on the go. In such times, smartphones come in handy as it is not always possible to work on a laptop.
6. Improves Communication
When senior management and employees have access to the same data and metrics to interpret, there is better collaboration between them to identify pain areas and find common grounds to solve them. This is a significant advantage as having access to accurate information can help build trust within the organisation.
Sell.Do is a real estate CRM for developers in India that has all these features, and is the recipient of Realty+ Award for Best PropTech-2020. Sell.Do doesn’t just include marketing automation, but it can also effectively automate sales and post-sales functions. Schedule a demo today to get a hands-on experience of Sell.Do.