The Indian Real Estate scenario has changed a lot due to the COVID-19 pandemic. The governing bodies had to impose multiple lockdowns and halt a lot of operations, including Real Estate constructions. Additionally, there were problems of reverse migration of labourers and financial uncertainty. Buyer behavior changed drastically, which further added to the challenges of Real Estate Developers.
However, a report by Anarock stated that developers who adopted a digital-first approach performed much better during the lockdown. Which means, investing in digital solutions can help developers provide confidence and convenience to homebuyers, and get sales back on track.
Homebuyer Interest Continues
While financial uncertainties and COVID-19 anxieties may have changed the buying behaviors, the buying intent has remained fairly constant. Homebuyers haven’t given up entirely on their plans, but have either postponed them or put them on hold, anticipating an improvement in the overall situation. This is a silver lining for Real Estate companies as they can focus their efforts towards establishing trust and reassurance amongst these audiences.
An Opportunity for Developers with Digital Sales
There is an embedded fear now. Real Estate developers should adapt to the new consumer behaviour and win the confidence of homebuyers back. They should digitise their processes keeping in mind the social distancing norms and standard safety measures. Virtual site visits, 3D tours, interactive walkthroughs, online verifications and bookings, are touted as the future of property buying. Developers can incorporate Real Estate CRM software into existing sales and marketing processes to explore new opportunities.
An Opportunity for Developers with Safe Site Visits
Timely follow-up calls, sending regular construction updates, nurturing leads through emailers, SMS or newsletters and other such practices have to be implemented to keep home buyers involved throughout the process.
For actual site visits, conducting regular sanitization and following other standard safety measures is a must. Social distancing norms should be kept in mind. Home buyers have to be reassured of the safety and precautions at the site, every step of the way. Go Digital with Sell.Do
Considering all the above factors, investing in a robust Real Estate CRM like Sell.Do makes good business sense. Designed exclusively for Real Estate businesses, Sell.Do helps keep your customers engaged through sales and marketing automation. Choose Sell.Do Real Estate CRM software to get your business back its feet in the post-COVID era.
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