5 Tips To Drive More Property Site visits

Sales   |   Updated on: 10 January 2024

In real estate, the chances of a successful lead conversion hinge greatly on a successful site visit. It’s a make-or-break moment in the sales process. Statistically, more than 7% of property site visits convert into actual sales, a high conversion rate considering the substantial cost of a unit.

With such a high conversion rate, it is imperative to have a sound strategy in place in order to drive more leads for a site visit.

A site visit is a significant step undertaken by the buyers before they decide to invest in your project. When a buyer chooses to visit a potential site, it shows their buying intent. Thus engaging your potential customers through site visits will inevitably lead to higher chances of sales.


Marketing for a high-ticket item is a step-by-step process where you smoothly nudge a consumer from one stage of buying cycle to the other. It is recommended to not only invest in creating great sample flats but also encouraging more site visits. Once a set of qualified leads is in place, the following steps can be applied to drive more site visits.

  1. Simplify the Site Visit Booking Process

    Scheduling a site visit for a consumer should be simple and easy to use. Adopt the one-click scheduling model so that potential consumers, interested in a site visit, can visit the project page, enter the necessary details and preferred time slot for the site visit and get the site visit scheduled. Upon successful scheduling, they should also receive a confirmation email & calendar invitation and can also easily reschedule if they wish to.

    To execute the one-click booking process effortlessly, a sales automation software like Sell.Do Sales can be integrated into your system. The platform will take care of everything from scheduling the visit to sending notifications and reminders of the visit to the leads and the salesperson as well.

    The simpler the process, the higher the opportunity for more site visits.

  2. Save Time & Effort Through Virtual Site Visits

    Companies with an option of virtual site visit have witnessed around 30% increase in the number of site visits. An easy-to-set-up, customizable VR technology allows a lead to experience the site from the comfort of his/her home. Moreover, it works well for NRI leads or leads from different parts of the country. A VR site visit will surely extend the reach in terms of leads.

    With zero efforts involved, a consumer will more likely opt for it. By using automation platforms like Sell.Do Sales, where the integration of a VR site visit feature is seamless, a virtual site visit setup can be easily achieved.

  3. Provide a Pick-up/Drop Service

    The major pain point holding back potential leads from actually going through a site visit is the effort it takes to visit the property. A free pick-up and drop service is a valuable addition that attracts and drives more site visits. It will save consumers the cost and efforts to travel and in turn, will be easier to convince them to visit the property site.

    However, if the property is located in a bigger city where it is difficult to have a pickup and drop, then arrange a pickup from a station or a nearby area.

  4. Build an Experience Centre

    When a potential lead visits the site, he/she would be expecting more than just a tour of the sample flat. Renowned real estate companies have designed a consumer experience centre where they demonstrate how the complete project will look like and give the consumers a feeling of the lifestyle that the project provides. New-age consumers want more than a good flat to live; they aspire to a better lifestyle. It is imperative to give them a teaser of the lifestyle experience that they can expect from the property. Experience centres make use of smart technological solutions like VR or video centres to achieve this end goal.

    In the marketing communication, including images of your consumer experience centre so that the consumer will be more inclined to visit the project.  

  5. Personalized Content Automation

    It's important to connect with a consumer at the right time - when the consumer is browsing your project website you are at the top of consumer's mindset at that moment. With advanced marketing automation features, you can have a personalized content strategy for each consumer in your lead nurturing plan. By tracking web and sales interaction of each and every consumer, it is easy to send relevant messages on any particular event triggered by the consumer.  

    Using marketing automation tools, companies across diverse industries have witnessed a 20% increase in consumer engagement rate. The higher the engagement rate, the more is the probability of achieving site visits.


Sell.Do Marketing sets up in-depth drip marketing where communications are based on various touch-points. When a consumer visits the project website or has a quality conversation with a pre-sales representative, an offer emailer or an emailer showcasing the project’s aspiring lifestyle can be communicated. An exclusive 'Schedule Site Visit' CTA in these emailers with a link to the one-click booking process can go a long way in converting potential leads.

Start planning a dedicated strategy to drive more site visits and witness growth in sales. 


How can I attract more visitors to my property site?

How important is online visibility in driving property site visits?

What role do virtual tours play in enticing property site visits?

How can social media platforms be leveraged to increase property site visits?

What role do customer testimonials and reviews play in driving property site visits?

Leave a comment

Your comment has been submitted for approval.
Error : Please fill all the details Properly.

Comments (8)

Sell.Do - user-circle-solid  Praveen K posted almost 3 years ago

Managing site visits with a CRM tool is highly beneficial.

Leave a Reply

Sell.Do - user-circle-solid  Prashant posted almost 3 years ago

Can offline site visits be managed with a CRM?

Leave a Reply


Yes. Sell.Do allows you to schedule and manage all site visit bookings - almost 3 years ago

Sell.Do - user-circle-solid  Shobit posted almost 3 years ago

Personalised content is always a great initiative!

Leave a Reply

Sell.Do - user-circle-solid  Rashmi posted almost 3 years ago

How is it possible to arrange virtual walkthroughs?

Leave a Reply


Sell.Do CRM can help you set up complete virtual walkthroughs - almost 3 years ago

Sell.Do - user-circle-solid  Nital posted almost 3 years ago

Is there a way to integrate payment options for customers?

Leave a Reply


Yes. Sell.Do sales automation platform enables you to integrate all kinds of third party payment options. - almost 3 years ago

Sell.Do - user-circle-solid  Divya Batia posted over 3 years ago

This article provides details about 5 tips to drive more property site visits . This blog happens to be one of the best blog, which give proper details about it. I enjoyed reading this blog and would suggest others too.

Leave a Reply

Sell.Do - user-circle-solid  Chinmayi Paranjape posted over 3 years ago

How does this one-click booking feature actually work? I don’t really think it will be as simple as that. As in does Sell.Do real estate sales CRM software have like an e-commerce setup?

Leave a Reply


Yes, Sell.Do comes with a one-of-a-kind proprety booking platform called IRIS. Through this platform, customers get to see all details of any apartment in a project, select it, and then proceed to make the booking payment. To give you an even clearer example, it is similar to booking a seat in a movie theatre through an app, where you select the seats and make the payment. For more information, you can get in touch with us. - over 3 years ago

Sell.Do - user-circle-solid  Sayali posted over 3 years ago

Agree that virtual tours help, but I still feel customers would want to actually visit the flat before buying. But a good article otherwise.

Leave a Reply

Grow Your Business 5X
With Sell.Do
India’s Only Complete, End-to-End Real Estate Solution
Building i Man Arrow Growth
Try Sell.Do
India’s Only Complete,
End-to-End Real Estate Solution
An all-in-one platform for real estate developers, brokers, and channel partners to sell more & grow faster with sales & marketing automation.