4 Digital Trends That Will Transform The Real Estate Industry

CRM   |   Updated on: 23 January 2024

Digital innovation is at the heart and soul of organisations these days. It has disrupted all industries, transforming innovative ideas into winning applications in a speedy, structured manner. To keep pace with fast-changing market conditions, organisations move away from legacy technologies and adapt to newer ones. In this environment of digital transformation, the Real Estate sector too isn’t far behind.

4 Top Trends Expanding Real Estate Horizons

The opportunities in the Real Estate market are expanding primarily due to the following technologies trending:

  1. Big Data

    Big data is used to facilitate analysis and provide insights on trends that help make better business and strategic decisions. You can analyze all your historic data about customers, potential clients lost or closed, through Big data analytics.

  2. CRM

    CRM in Real Estate industry provides differentiated and easy to use solutions for staffing, resourcing, measuring and remote management of customers from anywhere. Documentation can be administered easily with an exclusive Real Estate CRM software like Sell.Do. Potential leads can also be tracked along with their activities and interests. Developers and agents are increasingly using CRM software solutions as they tackle digital transformation challenges such as:

    • Streamlining the purchasing process of the properties
    • A quicker and more automated process
    • Data analytics that provides insights on Real Estate
  3. Marketing automation

    Real Estate marketing software helps advertise products on multiple channels (such as email, social media, etc.) simultaneously. Marketing Automation helps with lead nurturing and brand recall, essentially taking care of all your needs to close more leads efficiently.

  4. Cloud telephony

    Telephony is the integration of a software interface (like CRM) with a physical telephone to perform actions like dialling phone numbers and logging calls. A cloud-based telephony system enables you to track calls, analyse data and manage call records in a much more efficient way as everything is digitalized. Sell.do is a CRM designed for the Real Estate industry that offers India & International calling.

    While Real Estate purchasing and selling will always take place in the physical space, most documentation related to the pre-work and post-work stages is happening digitally and remotely now. Due to the volatile market, there will always be challenges faced by Real Estate developers. To be a market leader in any industry, quick adaptation to innovative practices in technology needs to be done immediately and intelligently.


For all the Developers and Brokers who want to adapt to digital but are unsure how to get started, Sell.Do is there to provide stage-by-stage guidance. Sell.Do is designed to manage various tasks in a simplified manner. The software also allows integration with various Channel Partners and ensures easy management of prospects’ data.

So, if you are a Broker who wants to explore new technologies of Big Data and automation for growing your business, contact us today.

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