Think Beyond CRM, With Sell.Do

In the post-COVID-19 world, a majority of Indian customers have become digitally active and aware. They are making more informed decisions after consuming information online.

• Smartphone usage for online shopping jumped from 54 percent to 66% with easing restrictions.
• Rate of social media consumption went up by almost 75% compared to the week preceding the initial lockdowns.

When it comes to Real Estate, these new-age customers prefer extensive market research before considering seeing a property.

• Even though developers spend a minor chunk of the ad budgets on online media, the Internet influences the purchase decisions of more than half of home buyers.
• Based on a survey conducted, online media influences the decisions for over 43 USD worth of Real Estate transactions in India.

With almost every transaction happening online and every interaction being done digitally, there’s a large pool of consumer data that’s suddenly become available for analysis.

This data carries meaningful insights into how homebuyers think, what appeals to them the most and how they respond to various market offerings. As a developer, you feel obligated to harness this data, create a stronger digital presence for your brand and capture more genuine leads through digital mediums.

Leveraging digital tools to engage audience across the sales funnel

There are various tools you must have considered adopting for your brand, such as;

 

Lead management tools

Online traffic analysis tools

Sales automation tools

Marketing automation tools

Process automation tools

Customer relationship management tools

 

Is having one tool more beneficial or using all tools together more practical? If you’re in this dilemma, then the answer is the latter. That’s because, as a Real Estate brand, there are many aspects to your business, and each aspect needs its own digital support.

1. Awareness Phase

This is the phase where you get to create a 360-degree awareness about your brand.

Here is a step-by-step infographic on how you can run a comprehensive awareness campaign, with Sell.Do

Activity

Sell.Do enables you to run targeted ads across multiple online platforms

Sell.Do Features

Seamless integration with all ad platforms like

Facebook

Google

Twitter

Instagram

LinkedIn

Benefits

Set up an omnichannel brand presence

Activity

Capture leads from various online forms

Sell.Do Features

End-to-end marketing automation which automatically captures leads generated via

Ad forms

Chatbots

Ad campaigns

Emails

Online telephony and integrated call centre that sends automated voice responses and saves lead details.

Benefits

Create a leak-proof lead database

 

 

Activity

Qualify leads based on buying intent

Sell.Do Features

Automated lead scoring to qualify various leads generated, based on their buying intent.

Benefits

Understand buying intent of every lead and invest resources on leads only with strong buying intent

 

 

Activity

Analyze ad performance and measure lead-acquisition costs

Sell.Do Features

Seamless integration with analytics dashboards provided by all ad campaign platforms. Single dashboard to view all metrics.

Benefits

Understand what kind of ads generate the most leads, evaluate market sentiment and optimize future campaigns accordingly

 

Stats

• 92%
  of home buyers search online to find their dream home

• 99%
  of millennials begin their home search online (as opposed to in-person referrals)

2. Consideration Phase

This is the phase where you get to work with qualified leads and create a fully personalized customer engagement experience through a lead nurturing process.

Here is a step-by-step infographic on how Sell.Do enables you to set up a proper lead nurturing process and extend the product experience beyond online platforms.

Activity

Furthering communication with qualified leads and increasing brand engagement across all touchpoints

Sell.Do Features

• Automated DRIP campaigns
• Automated email responses
• Bulk SMS & Whatsapp feature

Benefits

Nurture leads by sending personalised communication, as per their taste & preferences. This can also include informative material such as

Brochures

Presentation decks

E-books

Activity

Offer personal assistance via voice calls

Sell.Do Features

Smart Call Centre Solution: Inbuilt smart cloud telephony to connect with leads instantly

Benefits

Increase chances of conversion by offering on-call assistance

 

 

Activity

Prompting leads to schedule a physical or virtual site visit

Sell.Do Features

Complete site visit scheduling management system, integrated with the CRM

Benefits

Helps your pre-sales team to

• Schedule a site visit
• Keep sales team informed
• Manage the visit flow
• Send automated reminders for site visits and updates

 

 

Activity

Managing site visit experience

Sell.Do Features

• Use digital devices to record site visit feedback into the CRM
• Recording customer details post-visit
• Manage all lead data via cloud

Benefits

• Makes it easy and hassle-free for your customers to get all the information.
• Makes it easy for sales reps to keep optimizing the site visit process.
• Enables sales reps to offer the right product, based on on-site visit feedback

 

Stats

• Nurture emails get 4-10 times the response rate than regular email blasts.

• More than 7% of property site visits convert into actual sales, a high conversion rate considering the substantial cost of a unit.

3. Conversion Phase

This is the phase where your lead successfully converts into a customer.

Here is a step-by-step infographic on how Sell.Do enables you to close a sale smoothly while keeping all stakeholders happy.

Activity

Allocating inventory for your customers

Sell.Do Features

Complete inventory management with a visual dashboard

Benefits

Allows your sales reps to keep track of all units sold and available, in real-time.

Activity

Process bookings

Sell.Do Features

Sell.Do enables you to process bookings offline & online. It offers easy integrations with payment platforms as well.

Benefits

Offer a convenient booking and payment experience to your customers

 

Activity

Channel Partner & Broker management

Sell.Do Features

• Complete management of leads brought in by CPs & Brokers.
• Real-time tracking of leads brought in by individual Channel Partner or Broker
• Automated payouts as per predefined commission rates
• Reserved units/inventory for CPs & Brokers

Benefits

Offer a positive experience channel partner management and eliminate any scope of confusion, dispute or double booking.

 

Activity

Manage post-sales activities

Sell.Do Features

• Complete KYC verification
• Complete documentation of loan agreements, demand letters & receipts

Benefits

• Facilitate a safe and secure platform to process all bookings.
• Manage end-to-end booking process on one central platform

Conclusion

Selling Real Estate is like going on a journey where you get to know your customer and offer them the right product. Charting the course of this journey is always in the developer's hands, which means it beholds you to leverage the best of automation tools and platforms to create a meaningful experience.