Marketing | 07 October 2020
17 May 2023
Starting a career in real estate can be an exciting and compelling experience. However, it can be a daunting journey also due to the different challenges and missteps that could be faced along the way. Any kind of mistake can negatively impact the reputation and success of a real estate agent, which can lead to costly errors and hinder their success in the industry. In this blog, we will discuss five common realtor mistakes that new real estate agents should avoid in order to increase their chances of success in the real estate industry.
19 April 2023
A recent study confirms that when buying a property, 41% of purchasers looked at properties online as their first step. So, it is evident how real estate media planning has been gaining attention to optimize a business strategy.
21 March 2023
Delayed communication or slow follow-up can cost you a potential sale in a competitive market! As a real estate agent, it's vital to understand that every second counts when making a sale.
16 March 2023
The real estate industry is highly competitive, and businesses and professionals must know their target audience to succeed. Therefore, understanding your real estate target audiences is crucial to success in the highly competitive industry.
09 March 2023
Marketing & sales are the most crucial operations undertaken by any business. It is only through marketing that a brand can communicate information about itself and its product, and reach its target audience.
22 February 2023
For real estate agents, the primary goal is to close as many sales as possible. Due to the high-involvement nature of real estate products, the buying cycle becomes longer.
27 January 2023
The modern avatar of the real estate market beholds cut-throat competition that differentiates better players from the best.
02 November 2022
Real estate is a business that thrives on the foundation of efficiency and timeliness. If you are like any other real estate developer or broker, you know how time is of the essence and how keeping things on time will help you sell your properties successfully.
03 October 2022
In recent years, the rate of innovation in real estate has been continuous and rapid. This is because the real estate industry has evolved to be easily changed, enhanced and impacted by new technologies.
12 September 2022
In the past decade or so, we have made leaps and bounds of technological advancement. While fundamental aspects like the internet and wireless connectivity were once considered as pathbreaking innovations, we have elevated these to create other exceptional advancements.
09 September 2022
Virtual Reality (VR) means the simulated, three-dimensional environment that is created with technology, and which can be interacted with.
08 August 2022
Technology has completely changed our way of living. This new system has affected every industry, ranging from education to healthcare. The real estate industry is no different, and it too has been caught up in this trend of digitization.
25 July 2022
With the continuous decline of the COVID-19 pandemic, industries and economies worldwide have resumed operations and are deemed positive around the horizon. Real estate is among these industries that took a major hit and is currently on the path to reopen its operations full-fledgedly.
18 July 2022
In this ever-increasing competitive world, business process automation has become necessary for growing businesses.
31 May 2022
Omni-channel communication is the top-most effective strategy for your business to provide customers with the most relevant sales and service experience. It unifies all communication and conversations with a customer across all available communication channels. With omnichannel communication, a customer can quickly move from one track to another, such as from an email to social media to an app, and still engage with the same messaging and branding throughout.
28 March 2022
Inventory management is an important part of every business But how will it benefit Real Estate Businesses? Find out here.
23 December 2021
The new digital era has created a challenging and competitive environment as a whole in the real estate industry. Real estate sales teams are facing quite a few challenges in this COVID-19 situation, which they need to solve through real estate CRM. Considering the massive overlap between marketing and customer relationship management, CRM Marketing automation software is a must for any industry to keep up with the fast pacing and changing industry norms and trends.
20 December 2021
One cannot disregard digital marketing and its power, and the Real Estate industry is no exception. Using a robust and potent digital marketing strategy will propel real estate developers to gain an advantage over their competitors and make potential homeowners trust them. That said, you might need a little help to crack digital marketing in a Real Estate business. Let us look into various ways in which Real Estate CRMs can help you step up your digital marketing game to the next level.
18 October 2021
The popularity of Real Estate CRM in the fabric of the industry is most visible in the spread of automation. This report found that 75% of marketers admitted using at least one type of marketing automation software.
13 October 2021
With an increase in technological advancements, all businesses (regardless of their size) are warming up to new methods to improve productivity.
08 October 2021
Like almost all big Real Estate businesses have moved online, it has become more convenient for them to generate and nurture leads by implementing several online marketing strategies. Although lead generation is a crucial element in Real Estate lead nurturing, Real Estate businesses must understand that it is not the only step to produce achievable results in terms of sales and revenue. Lead categorization and scoring based on relevance and conversion potential are as vital as lead generation. They help in allocating resources to nurture the leads further.
14 September 2021
As a Real Estate brand, one needs to understand the importance of regularly marketing themselves to stay on top of the mind for potential leads and network expansion. Email marketing as part of digital marketing techniques, is highly effective in ensuring this. Realtors are aware that buying or selling a property is a big decision that demands time for the clients. Deciding to call a realtor might take months or years for owners or would-be owners.
26 August 2021
Real Estate CRM software has succeeded in building thriving Real Estate businesses. It is a recent software that endorses a wealth of knowledge to generate leads for the Real Estate Business, with zero lead leakage. It leads to intelligent Customer relationship management, segmentation of leads, and conversion of leads into sales.
25 August 2021
Real estate is one of the world's largest sectors and witnesses fierce competition on a global scale. A real property is not something that can be purchased in the spur of the moment. Furthermore, from the perspective of sales teams, assisting leads in homebuying can be a time-consuming process.
24 August 2021
Today, as we live in the digital era, people looking to buy Real Estate do a lot of research not just offline but on the internet as well. As a hefty amount of money is involved in the dealing, purchasing a home or any other property isn't a thing that they invest in very often Hence realtors must not be surprised by the level of research customers do and the amount of information, satisfaction, and trust they want to gain from the agent before making the final decision. The prospect is always hungry to grasp as much piece of information as he/she could as far as purchasing a property is concerned.
20 August 2021
The Real Estate industry has experienced a paradigm shift in the past ten years in India. The sector has grown at breakneck speed in the time frame and is expected to have a market capitalisation of one trillion dollars by 2030. An increase in growth is bound to increase competition among Real Estate Brokering companies as well. So, the question in every Broker's mind is how can they differentiate themselves from their peers? The answer is implementing a digital marketing strategy.
17 August 2021
In today's business scenario, staying one step ahead of the competition enables a company to make its own mark in the industry. The same holds true for the Real Estate industry as well. In order to achieve the sales goals you set for your business, a little software assistance goes a long way. A Real Estate CRM software comes equipped with tools and capabilities that allow a business to take a break from labour-intensive tasks and reroute that effort into actively strategizing to improve sales.
04 August 2021
You run an ad for a new property listing on various channels and find your mailbox flooded with responses from interested prospects. Your advertisement has been a success and has helped you in getting the attention of so many customers. Yet, you are too busy to follow up with these prospects as you have pending tasks to finish such as submitting contracts on time, updating the information of leads in the database, and reconnecting with existing customers. Often in such a scenario, you end up losing the prospect to rival Real Estate businesses.
21 July 2021
There were times when newspaper ads and outdoor hoardings were the only forms of marketing Real Estate had. But now is the time for enhanced social media integration with effective Real Estate CRM Software.
21 July 2021
In the ongoing and post-pandemic world, digital data is becoming the king of every industry. Real estate businesses are changing their dynamics to maintain a grip over their existing customers while acquiring new ones. A Real Estate CRM software is the link holding the consumer data and marketing analysis for businesses in the digital age.
21 July 2021
Covid-19 pandemic has underlined the importance of having a digital interface for managing and performing online payments for every industry around the world. Instead of being a value-added service offered by companies, online payment is becoming a necessity for its survival in this digital age. Customers have been choosing businesses offering contactless payment facilities from remote locations. It reduces the risk of transmitting infections while booking the required property from any place.
05 July 2021
In today’s rapidly transforming world, virtually every business is embracing digital technologies to reach the top spot in its respective industry. Even in a traditional and labor-intensive sector like Real Estate, the adoption of technology has been staggering. Almost every business has its own Real Estate CRM today.
02 July 2021
Investing in property was considered a tedious affair a couple of decades ago. The entire process of buying a property involved signing endless documents, making it a long journey.
20 May 2021
For realtors, it takes a lot of effort and time to convert a lead into a customer. They go through various steps and processes in this journey to get the prospects on board. The sales team are unable to nurture the leads effectively as some or other menial tasks bog them down.
06 May 2021
For a realtor, it is pretty common to have their inbox and voice mail filled up with messages from prospective clients.
16 April 2021
Manually managing Real Estate inventory can be a challenge for developers, considering the large volumes that most Real Estate developers deal with on a day-to-day basis. Several factors like property location, specifications, occupancy status and more need to be documented in detail to maintain efficient inventory records.
07 April 2021
In running a complex business such as Real Estate, it is essential to follow the correct sales and marketing funnel process. This process refers to the journey that a prospective client goes through to become a loyal customer.
01 April 2021
Technology has become integral to every business in the past decade or so. Every business that seeks to differentiate itself from others is trying to incorporate the latest technology to stay ahead in the market.
22 March 2021
In modern times, the realtors and Real Estate brokers need to upgrade to the latest technology as their business grows.
11 March 2021
With changing times, customer preferences have changed as well. What they used to like last year might not be their preference anymore. This change has come even more swiftly in the Real estate sector due to Covid 19.
18 February 2021
Real Estate in India is going through a challenging time right now. The introduction of RERA has made it more challenging for Real Estate developers and channel partners. Although, the demand for Real Estate has been constantly increasing in metropolitan cities.
02 February 2021
Getting leads in the Real Estate industry is not the same when compared to other industries. The Real Estate leads nurturing strategy should be designed to cater to clients of different backgrounds. Email campaigns are the perfect solution to nurture the Real Estate industry’s leads systematically.
27 January 2021
Real Estate has traditionally revolved around in-person meetings. However, with the changing times, Real Estate marketing has changed too. In an era where almost everybody checks their emails regularly, Real Estate email marketing can play an integral role in lead nurturing.
22 January 2021
The recent pandemic has brought forth the practical benefits of digital transformation in the Real Estate industry. The modern-day Real Estate Sector is changing rapidly due to the adoption of digital solutions with the automation of multiple business operations.
13 January 2021
Real estate developers are facing tremendous competition in the sphere of marketing. In the digital era, they need to adopt Real Estate marketing automation for better results.
24 December 2020
Digital transformation in Real Estate is changing the way developers promote their projects.
18 November 2020
A common mistake made by most Real Estate Developers, is that of ignoring the importance of a good Post-Sales Service strategy.
10 November 2020
The Real Estate sector is facing a difficult time during COVID-19. The pandemic has caused an impact on the purchasing capacity of the potential buyers owing to numerous factors like employment uncertainty, pay cuts and business stagnancy.
10 November 2020
The Indian Real Estate scenario has changed a lot due to the COVID-19 pandemic. The governing bodies had to impose multiple lockdowns and halt a lot of operations, including Real Estate constructions.
07 October 2020
With the outbreak of COVID-19 worldwide, many sectors in the world market, including the Real Estate sector in India, have been deeply affected.
06 October 2020
The world we live in today seems to have transformed drastically.
05 October 2020
Real Estate has taken a hit during the COVID-19 situation.
29 September 2020
Government rules and regulations have always added more structure and transparency to Real Estate in India.
24 September 2020
The Government of India published India’s GDP growth statistics.
24 September 2020
Today, we can see green shoots emerging as India's economy begins its journey back to an economic reset. It will be a long haul for sure as most economists suggest.
18 September 2020
Search, awareness, nurturing, site visits and the final purchase. Traditionally, these were the steps involved in a homebuyer’s path-to-purchase.
14 September 2020
When the COVID-19 pandemic began, it dealt a blow to markets across the world.
11 August 2020
Work from home is the latest buzzword making the rounds in every industry including real estate.
03 July 2020
This age-old proverb is perhaps the most insightful statement for businesses in the current Covid-19 era. Successful businesses wouldn’t be so, if they didn’t adapt and evolve through change.
11 June 2020
A recent survey by ANAROCK revealed that there was a total unsold stock of over 6.44 lakh units across the top seven cities of India.
26 September 2019
Refer to these activities for real estate BTL marketing ideas. Feel free to modify and add other ideas of your own.
20 August 2019
Facebook is the perfect platform for real estate marketing. Since it allows you to target potential buyers based on a specific location, demographic and interest, you get the liberty to target only the best prospects for your project.
07 August 2019
Events constitute a large share of the overall spends for many developers, playing a role as one of the most effective channels in the marketing stack.
19 July 2019
real estate sales and marketing professionals must measure performance. while sorting this data and creating reports may be tedious, you might want to look at tools like a real estate CRM for lead management and sales management
05 July 2019
As prospective property seller, the first thing you need to complete is an analysis of the real estate market. The best way to evaluate and analyze that is by running a comparative market analysis.
24 April 2019
Drip marketing is a common strategy employed in direct marketing. The strategy encompasses a constant flow of marketing comunications sent to customers over a period of time. This sequential communication helps create sales or in case of real estate, site visits & bookings through long-term repeat exposure of your brand and value offerings advertised.
16 April 2019
Email marketing strategy in real estate solves certain key purposes like creating a positive brand perception, offering a platform for buyers to enquire/take action and nurturing them with more information.
11 April 2019
[Free E-Book on Real Estate SEO] If you know basic SEO and want to apply it for optimizing leads for your real estate website, think again. It’s because real estate SEO is a different ballgame all together
27 March 2019
Before we start with how can you drive more reach and leads through a Facebook campaign, there are some things you should bear in mind.
26 February 2019
At Sell.do, We have listed down 9 unique real estate marketing ideas that can help your brand get noticed and achieve required conversions.
06 February 2019
The right level of customer engagement is the key for more conversions. By engaging with your target audience at the right time with relevant information, you are likely to increase customer conversion by about 27% (source). And email marketing provides you just the customer engagement needed. Here are 7 automated email templates that you can add in your real estate email marketing campaign strategy, using your Real Estate CRM
24 December 2018
7 KPIs for Sales and Marketing to watch, track, measure the complete understanding of campaign performance and sales engagement.
16 November 2018
ROI is one of the most crucial aspects of any business which needs to be tracked and measured. Here we give you 7 ways to improving your marketing ROI.
26 July 2017
3 Rules to run the best Drip Marketing campaigns